Staff Product Marketing Manager | Spain | Remote
WFA Digital Insight
As demand for product marketing specialists continues to rise, with a 25% increase in job postings over the past year, Grafana Labs is ahead of the curve. With over 20 million users of their open-source visualization tool, the company is well-positioned for further growth. This role stands out for its emphasis on teaching product managers about growth and demand, making it an exciting opportunity for those looking to make a meaningful impact. Before applying, candidates should be aware of the company's unique approach to product marketing and its focus on open-source strategy.
Job Description
About the Role
Grafana Labs, a remote-first company, is seeking a Staff Product Marketing Manager to join their team. As a key member of the Product Marketing team, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. This role is critical in helping buyers buy and sellers sell the company's value.The Product Marketing team at Grafana Labs lives within the Product organization, which means you will work closely with product management and enablement to help drive business growth. The company is looking for someone who can teach product managers about growth and demand, and codify product marketing knowledge in tools and processes that anyone in the organization can use.
As a Staff Product Marketing Manager, you will be in charge of messaging and positioning across key personas and product areas. You will partner with product management, engineering, and various go-to-market functions to create materials that help customers evaluate and adopt the company's products.
What You Will Do
- Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Partner with product management, engineering, and various go-to-market functions to create materials that help customers evaluate and adopt the company's products, such as reference architectures, implementation guides, and detailed product information.
- Own and manage the launch of new products/features relevant to target buyers.
- Conduct internal and customer research to understand pain points, competition, and opportunities.
- Teach go-to-market and sales teams how to gain value from the company's products, including delivering training and enablement, and ensuring customer-facing teams are able to effectively engage with customers, partners, and prospects.
- Own customer lifecycle campaigns, including competitive positioning, retention, upsell/cross-sell, and advocacy.
- Develop and execute product marketing strategies to drive business growth and increase customer adoption.
- Work closely with the sales team to develop sales enablement materials and ensure they have the necessary tools to succeed.
- Collaborate with the product team to provide feedback and insights on product development and roadmap.
What We Are Looking For
- 5+ years of experience in product marketing, preferably in the tech industry.
- Proven track record of developing and executing successful Go-To-Market strategies.
- Strong understanding of product marketing principles, including competitive positioning, sales enablement, and customer lifecycle management.
- Excellent communication and interpersonal skills, with the ability to work closely with cross-functional teams.
- Experience with product launches, including planning, execution, and measurement.
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions.
- Experience with customer research and feedback, including surveys, interviews, and focus groups.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
Nice to Have
- Experience with open-source software and communities.
- Knowledge of the observability and monitoring space, including tools such as Grafana, Prometheus, and Elasticsearch.
- Experience with agile development methodologies and version control systems such as Git.
- Familiarity with sales and marketing automation tools, including CRM and marketing automation platforms.
- Experience with data analysis and visualization tools, including Tableau, Power BI, or D3.js.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a fast-growing and innovative company.
- Collaborative and dynamic work environment.
- Flexible working hours and remote work options.
- Professional development opportunities, including training and conference sponsorships.
- Access to the latest tools and technologies, including MacBooks and software subscriptions.
- Health and wellness programs, including mental health support and fitness reimbursements.
- Generous parental leave policy and family support benefits.
How to Stand Out
- Tip: Develop a strong understanding of product marketing principles, including competitive positioning, sales enablement, and customer lifecycle management.
- Be prepared to provide specific examples of successful Go-To-Market strategies you've developed and executed in the past.
- Tip: Familiarize yourself with the company's products and services, including Grafana, Prometheus, and Elasticsearch.
- Show a willingness to learn and adapt to new technologies and tools, including sales and marketing automation platforms.
- Tip: Highlight your experience with customer research and feedback, including surveys, interviews, and focus groups.
- Be prepared to discuss your experience with data analysis and visualization tools, including Tableau, Power BI, or D3.js.
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