Staff Product Marketing Manager | Sweden | Remote

About the Role

Grafana Labs is a remote-first company with a global presence, offering a unique opportunity to work with a diverse team of professionals who are passionate about open-source solutions and innovation. As a Staff Product Marketing Manager, you will be an integral part of the company's growth strategy, working closely with cross-functional teams, including product management, sales, and engineering. Your role will involve developing and executing product launches, creating sales enablement materials, and conducting market research to stay ahead of the competition.

The company's commitment to transparency, autonomy, and trust creates a work environment that fosters collaboration, creativity, and growth. As a Staff Product Marketing Manager at Grafana Labs, you will have the autonomy to make strategic decisions, the freedom to innovate, and the support of a talented team that shares your passion for product marketing.

What You Will Do

• Develop and execute comprehensive Go-To-Market programs that drive business growth and increase brand awareness
• Conduct market research to identify trends, opportunities, and challenges, and develop strategies to address them
• Collaborate with cross-functional teams, including product management, sales, and engineering, to develop product strategies and messaging
• Create sales enablement materials, including product briefs, case studies, and sales sheets, to support the sales team
• Develop and maintain a deep understanding of the company's products and services, as well as the competitive landscape
• Work closely with the product management team to define product value, messaging, and go-to-market strategy
• Partner with the sales team to develop and deliver training programs that enable them to effectively communicate the value of the company's products and services
• Develop and execute customer lifecycle campaigns to drive retention, upsell, and cross-sell opportunities
• Collaborate with the marketing team to develop and execute demand generation campaigns that drive leads and conversions
• Conduct competitive analysis and market research to stay ahead of the competition and identify new opportunities
• Develop and maintain a robust understanding of the company's target customers, including their needs, pain points, and buying behaviors

What We Are Looking For

• 5+ years of experience in product marketing, preferably in the tech industry
• Proven track record of developing and executing successful Go-To-Market programs that drive business growth
• Deep understanding of product positioning, competitive analysis, and messaging
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to analyze complex data and develop strategic recommendations
• Experience with market research and competitive analysis, with the ability to stay ahead of the competition and identify new opportunities
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Experience with sales enablement, including the development of sales sheets, case studies, and product briefs
• Strong understanding of the tech industry, including trends, opportunities, and challenges
• Experience working in a remote-first environment, with the ability to work independently and collaborate effectively with a distributed team

Nice to Have

• Experience with product launches, including the development of launch plans and execution of launch events
• Knowledge of Agile development methodologies and experience working in an Agile environment
• Experience with data analysis and visualization tools, including Grafana
• Certification in product marketing or a related field, such as Pragmatic Marketing or Product Marketing Alliance
• Experience working with open-source solutions and a passion for innovation and community engagement

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a global, remote-first company that values transparency, autonomy, and trust
• Collaborative and dynamic work environment that fosters creativity, innovation, and growth
• Professional development opportunities, including training, mentorship, and conference attendance
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest tools and technologies, including Grafana and other industry-leading solutions
• Opportunity to work with a talented team of professionals who are passionate about open-source solutions and innovation
• Comprehensive health insurance and retirement savings plan
• Generous parental leave policy and flexible work arrangements for new parents
• Annual stipend for professional development and conference attendance

• To stand out as a candidate, develop a deep understanding of Grafana Labs' products and services, as well as the competitive landscape, and be prepared to discuss your experience with Go-To-Market programs and product positioning.
• Build a strong portfolio that showcases your experience with product launches, sales enablement, and market research, and be prepared to discuss your approach to product marketing and how you drive business growth.
• When preparing for interviews, research the company's culture and values, and be prepared to discuss how your skills and experience align with the company's mission and vision.
• Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role, or what the biggest challenges are that the team is currently facing.
• When negotiating salary, be prepared to discuss your experience and qualifications, and don't be afraid to ask for what you're worth.
• As a remote worker, it's essential to have a dedicated workspace and a strong internet connection, so be prepared to discuss your remote work setup and how you stay connected with the team.
• Finally, be sure to follow up after the interview, and be prepared to provide additional information or answer any remaining questions the hiring manager may have.