Stakeholders Value Marketing Manager

About the Role

As part of the marketing team, the Stakeholders Value Marketing Manager will work closely with cross-functional teams, including sales, clinical, and program deployment managers, to ensure the effective execution of marketing plans. This role will also involve managing budgets related to program marketing activities and tracking the success of these initiatives.

The ideal candidate will have a strong background in marketing, with a focus on healthcare marketing, and will be able to demonstrate a proven track record of successful marketing campaigns and project management.

What You Will Do

• Develop and deploy hospital programs to effectively market Edwards Lifesciences' products and services
• Create and implement comprehensive marketing strategies to engage with stakeholders
• Build and maintain strong relationships with key stakeholders, including medical professionals and hospital administrators
• Manage budgets related to program marketing activities
• Track the success of marketing initiatives and adjust strategies as needed
• Collaborate with cross-functional teams, including sales, clinical, and program deployment managers
• Develop and evolve program content based on clinical evidence, best practices, and faculty input
• Create marketing materials to communicate content to hospitals and stakeholders
• Liaise with field teams and country marketing teams as well as program deployment managers for use of the materials
• Train all content users for impactful delivery

What We Are Looking For

• Bachelor's degree with 8 years of work-related experience in healthcare marketing or Master's degree with 5 years of work-related experience
• Proven successful marketing skills and project management experience
• Proficiency in English is essential, with any other language being a plus
• Excellent documentation and communication skills and interpersonal relationship skills
• Strong clinical knowledge and understanding of hospital programs and challenges
• Experience with Microsoft Office Suite
• Ability to drive achievement of objectives and manage multiple priorities

Nice to Have

• Experience with marketing automation platforms
• Knowledge of digital marketing channels, including social media and email marketing
• Certification in marketing or a related field
• Experience working in a remote team environment

Benefits and Perks

• Competitive compensation and benefits package
• Flexible working hours and remote working options
• Life Insurance and Accidental Death & Disability Insurance
• Telemedical Services and Meal vouchers
• Service Awards and Employee Stock Purchase Programme
• Employee Assistance Programme and access to dedicated employee groups, including the Edwards Network of Women and Edwards Foundation charity team

• To stand out as a candidate, be prepared to provide specific examples of successful marketing campaigns you have led and the results you achieved.
• Make sure to highlight your experience working with stakeholders, including medical professionals and hospital administrators, and your ability to build strong relationships.
• Familiarize yourself with Edwards Lifesciences' products and services, as well as the company's mission and values, to demonstrate your interest and knowledge.
• Be prepared to discuss your experience with marketing automation platforms and digital marketing channels, as well as your proficiency in Microsoft Office Suite.
• Consider creating a portfolio of your work, including marketing materials and campaign results, to share with the hiring team.
• Don't be afraid to ask questions during the interview process, such as what a typical day in the role looks like and what opportunities there are for professional development.