Startup Content Marketer

About the Role

The role requires a deep understanding of the startup ecosystem, as well as the ability to create engaging content that resonates with founders and builders. You will be responsible for developing and executing a comprehensive content strategy that drives awareness, engagement, and measurable GTM impact.

OpenAI's marketing team is committed to ensuring that the company's products and services are adopted responsibly and widely. As a content marketer, you will play a critical role in achieving this mission by creating valuable insights and resources that help startups make the most out of AI technologies.

What You Will Do

• Define and drive OpenAI's startup co-marketing content strategy across channels and audience segments
• Build social-first series featuring founders and builders using OpenAI in real workflows
• Partner with field/event teams to capture, package, and publish content from startup programs
• Translate high-performing field moments into snackable content formats and recurring series
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution
• Build editorial systems and playbooks to scale output without losing quality or technical credibility
• Track performance and business impact, and evolve formats based on data and feedback
• Develop and maintain a deep understanding of the startup ecosystem and OpenAI's role within it
• Collaborate with cross-functional teams to ensure that content is aligned with business objectives

What We Are Looking For

• 7+ years of content marketing experience with clear ownership of strategy and execution
• Meaningful startup experience, either in-house at a startup or in a startup-focused role
• Proven track record of building social-first and multi-channel B2B content programs that drove measurable outcomes
• Excellent cross-functional partnering skills, with the ability to work with social, GTM, field, and startup marketing teams
• Strong editorial judgment and the ability to balance storytelling, accuracy, and business goals
• Experience with data analysis and performance tracking, with the ability to evolve content formats based on data and feedback
• Excellent communication and project management skills, with the ability to work in a fast-paced environment
• Strong understanding of AI and its applications in the startup ecosystem
• Ability to move quickly and deliver high-quality work across ambiguity, tight timelines, and shifting priorities

Nice to Have

• Experience with GTM and Excel, with the ability to analyze data and create insights
• Knowledge of the current startup landscape and the role of AI in driving business outcomes
• Experience with content creation tools and platforms, such as content management systems and social media scheduling tools
• Certification in content marketing or a related field

Benefits and Perks

• Competitive compensation package
• Opportunity to work with a leading AI company and contribute to the development of innovative products and services
• Collaborative and dynamic work environment with a team of experienced professionals
• Flexible working hours and remote work options
• Professional development opportunities, including training and education programs
• Access to the latest tools and technologies, including content creation and data analysis software
• Recognition and reward for outstanding performance, including bonuses and promotions

• Tip: Develop a deep understanding of the startup ecosystem and OpenAI's role within it to create effective content that resonates with founders and builders.
• Tip: Build a strong portfolio of social-first content series that demonstrate your ability to drive engagement and measurable GTM impact.
• Tip: Highlight your experience with data analysis and performance tracking, and be prepared to discuss how you would evolve content formats based on data and feedback.
• Tip: Emphasize your ability to work collaboratively with cross-functional teams, including social, GTM, field, and startup marketing teams.
• Tip: Be prepared to discuss your experience with content creation tools and platforms, and how you would leverage these to create high-quality content at scale.
• Tip: Research OpenAI's mission and values, and be prepared to discuss how your skills and experience align with these.
• Tip: Practice your communication and project management skills, and be prepared to provide examples of how you have managed complex projects and collaborated with teams in the past.