Startup Content Marketing Lead

About the Role

The Marketing team at Openai is dedicated to developing and executing strategies that drive awareness, engagement, and usage of the company's products and platform. As a key member of this team, you will work closely with cross-functional partners to create a cohesive customer experience across all channels. Your focus will extend beyond just promoting product features, as you aim to provide valuable insights and resources that help users make the most out of AI technologies.

What You Will Do

• Define Openai's startup co-marketing content strategy across channels and audience segments
• Build social-first series featuring founders and builders using Openai in real workflows
• Partner with field/event teams to capture, package, and publish content from startup programs
• Translate high-performing field moments into snackable content formats and recurring series
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution
• Build editorial systems and playbooks to scale output without losing quality or technical credibility
• Track performance and business impact, and evolve formats based on data and feedback
• Develop and maintain relationships with key stakeholders, including founders, investors, and industry experts
• Stay up-to-date with the latest trends and developments in the startup ecosystem and AI industry

What We Are Looking For

• 8-10+ years of content marketing experience with clear ownership of strategy and execution
• Meaningful startup experience, either in-house at a startup, in a startup-focused role, or with deep founder ecosystem work
• Proven track record of building social-first and multi-channel B2B content programs that drove measurable outcomes
• Ability to move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities
• Excellent cross-functional partnership skills, with experience working across social, GTM, field, and startup marketing teams
• Strong editorial judgment, with the ability to balance storytelling, accuracy, and business goals
• Familiarity with AI, developers, and startup builders, with a passion for the industry and its potential impact

Nice to Have

• Experience with data analysis and performance tracking tools, such as Excel, Google Analytics, or similar platforms
• Familiarity with content management systems, such as WordPress, Drupal, or similar platforms
• Experience with social media management tools, such as Hootsuite, Sprout Social, or similar platforms

Benefits and Perks

• Competitive compensation package, with a focus on equity and long-term growth
• Comprehensive health insurance, including medical, dental, and vision coverage
• Generous PTO policy, with flexible vacation time and paid holidays
• Remote work stipend, with support for home office setup and equipment
• Professional development opportunities, with a focus on AI, marketing, and leadership skills
• Access to a network of industry experts, including founders, investors, and thought leaders
• Flexible working hours, with a focus on work-life balance and productivity

• Develop a strong portfolio that showcases your content marketing experience, including social-first series, multi-channel campaigns, and data-driven approaches.
• Focus on building a network of industry contacts, including founders, investors, and thought leaders, to help drive your content marketing efforts.
• Be prepared to talk about your experience with GTM and Excel, and how you've used these tools to drive business impact in previous roles.
• Research Openai's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
• Consider highlighting your experience with startup ecosystems, including any work with founders, investors, or industry experts.
• Don't be afraid to ask about the company culture, remote work arrangements, and opportunities for professional development during the interview process.