Startup Field Marketer

OpenaiOpenai·Remote(San Francisco)
Other
GTM

WFA Digital Insight

As the demand for AI-powered solutions continues to rise, with a 25% growth in startup investments in 2025, the need for skilled field marketers who can bridge the gap between technology and business has never been more pressing. Openai, a pioneer in AI technology, is seeking a Startup Field Marketer to lead their startup field marketing efforts. With the current remote job market prioritizing versatility and strategic thinking, this role stands out for its unique blend of GTM strategy, startup ecosystem engagement, and technical credibility. Candidates should be well-versed in the latest marketing trends and have a deep understanding of the startup ecosystem to succeed in this role.

Job Description

## About the Role The Startup Field Marketer role at Openai is a critical component of the company's marketing strategy, focusing on building and executing field marketing programs that drive awareness, engagement, and adoption of Openai's products among startups. This role will work closely with cross-functional teams, including product marketing, developer relations, and sales, to create a cohesive customer experience across all channels. As a key member of the marketing team, the Startup Field Marketer will be responsible for developing and executing strategies that drive high-impact founder experiences, including events, workshops, and hackathons. This role requires a deep understanding of the startup ecosystem, as well as the ability to think strategically and creatively. The ideal candidate will have a strong background in field marketing, with experience in running repeatable event series and scaled founder/developer programs across multiple markets.

## What You Will Do - Build and execute startup field marketing programs from planning through onsite delivery and post-event follow-up - Support flagship Openai startup experiences, including Founder Days, Builder Lounges, hackathons, workshops, and ecosystem activations - Partner with cross-functional stakeholders to align programming, audience strategy, messaging, and follow-through - Help scale repeatable event playbooks and operational processes across markets and program types - Track program performance, attendee engagement, and operational learnings to continuously improve execution quality - Ensure Openai's startup presence consistently reflects a high-quality, founder-centric, and technically credible brand experience - Collaborate with the marketing team to develop and execute marketing strategies that drive awareness and adoption of Openai's products among startups - Work closely with the sales team to identify and pursue new business opportunities

## What We Are Looking For - 7+ years of experience executing field marketing, startup ecosystem, community, or experiential programs - Experience running repeatable event series or scaled founder/developer programs across multiple markets - Highly organized and operationally strong, with the ability to manage multiple timelines, stakeholders, vendors, and logistics simultaneously - Ability to independently own projects within a defined scope, proactively identify risks, and drive solutions through ambiguity - Strong communication and partnership skills, with experience partnering cross-functionally across GTM, partnerships, PMM, events, and operations teams - Strong judgment around founder audience experience and a collaborative, ownership-driven mindset - Experience working in a fast-paced environment, with the ability to adapt to changing priorities and deadlines

## Nice to Have - Experience working in the AI or tech industry, with a strong understanding of the latest trends and technologies - Familiarity with marketing automation tools and technologies, such as Marketo or Hubspot - Experience with data analysis and reporting, with the ability to track and measure program performance

## Benefits and Perks - Competitive salary and equity package - Opportunity to work with a leading AI company, with a strong mission and values - Collaborative and dynamic work environment, with a team of experienced professionals - Comprehensive benefits package, including health, dental, and vision insurance - Flexible work arrangements, including remote work options and flexible hours - Professional development opportunities, including training and education programs - Access to the latest technologies and tools, including AI-powered marketing platforms

How to Stand Out

- To stand out in this role, highlight your experience in running repeatable event series and scaled founder/developer programs across multiple markets.

  • Be prepared to discuss your understanding of the startup ecosystem and how you can leverage your knowledge to drive high-impact founder experiences.
  • Showcasing your ability to think strategically and creatively will be key in this role, so be sure to provide examples of times when you have done so in the past.
  • Familiarize yourself with Openai's products and services, and be prepared to discuss how you can contribute to the company's mission and values.
  • In the interview, be prepared to walk through your process for tracking program performance, attendee engagement, and operational learnings, and how you use data to inform your decisions.
  • Research the company culture and values, and be prepared to discuss how you can contribute to a collaborative and dynamic work environment.

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