Startup Growth Marketing Manager
WFA Digital Insight
The demand for growth marketing specialists has surged in recent years, with a 25% increase in job postings in 2025 alone. As companies adapt to the evolving digital landscape, professionals with expertise in driving demand and acquisition are in high demand. Intercom, a leading AI customer service company, is at the forefront of this trend. With its innovative approach to customer experience, Intercom is an attractive destination for marketers looking to make a significant impact. Candidates should be prepared to demonstrate their skills in growth marketing, data analysis, and team collaboration. Before applying, it's essential to understand the current market context and the company's mission to provide incredible customer experiences.
Job Description
About the Role
The Startup Growth Marketing Manager role at Intercom is a unique opportunity to drive demand and acquisition for startups. As a key member of the startup programs team, you will be responsible for developing and executing growth marketing strategies that deliver measurable results. Your expertise in Excel will be essential in analyzing data, tracking performance, and optimizing marketing campaigns.The role entails working closely with cross-functional teams, including sales, product, and customer support, to ensure alignment and maximize impact. You will also collaborate with external partners, such as VCs, accelerators, and tech partners, to leverage their expertise and expand Intercom's reach.
What You Will Do
- Own the annual growth marketing plan for startups, aligning paid, owned, and partner channels to drive demand
- Translate partner-led opportunities into marketing campaigns that deliver results
- Prioritize funnels and high-potential cohorts based on commercial impact and scale potential
- Define KPIs, own attribution for multi-touch partner ecosystems, and build dashboards that tie marketing activity to customers and revenue
- Create content that drives discoverability and conversion, such as case studies, playbooks, founder stories, and newsletters
- Ensure content maps to funnel stages and supports acquisition and activation goals
- Design and run performance acquisition across startup communities, search, social, display, and partnerships to drive traffic and conversions
- Build co-marketing activations with VCs, accelerators, and platform partners to improve reach
- Market virtual and in-person events to drive mindshare and customer engagement
- Run a disciplined experimentation program with clear hypotheses and success criteria
What We Are Looking For
- 5+ years of experience in growth marketing, preferably in a startup or tech environment
- Proven track record of driving demand and acquisition through data-driven marketing strategies
- Expertise in Excel and data analysis, with the ability to track performance and optimize campaigns
- Strong understanding of the startup ecosystem and the ability to leverage partnerships to drive growth
- Excellent communication and collaboration skills, with experience working with cross-functional teams
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong analytical and problem-solving skills, with the ability to think creatively and develop innovative solutions
Nice to Have
- Experience with marketing automation platforms and CRM systems
- Knowledge of SEO and content marketing principles
- Familiarity with design and video production tools, such as Adobe Creative Cloud
- Experience with event marketing and community building
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO policy and remote work options
- Access to professional development opportunities and training programs
- Monthly stipend for remote work expenses
- Annual budget for conferences and industry events
How to Stand Out
- Develop a strong understanding of the startup ecosystem and the latest trends in growth marketing
- Showcase your expertise in data analysis and Excel, and be prepared to provide examples of your work
- Highlight your experience working with cross-functional teams and external partners
- Be prepared to discuss your approach to experimentation and optimization, and provide examples of successful campaigns
- Familiarize yourself with Intercom's products and services, and be prepared to discuss how you can contribute to the company's mission
- Tailor your resume and cover letter to the specific requirements of the role, and be prepared to provide specific examples of your skills and experience
- Prepare to discuss your salary expectations and be ready to negotiate based on industry standards
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