Startup Growth Marketing Manager

About the Role

Intercom's mission to provide incredible customer experiences through AI-powered customer service makes it an exciting time to join the company. With a strong focus on innovation and customer satisfaction, the growth marketing team plays a critical role in driving business growth.

The ideal candidate will have experience in growth marketing, a strong understanding of startup ecosystems, and the ability to work collaboratively with cross-functional teams.

What You Will Do

• Own the annual growth marketing plan for startup segments, aligning paid, owned, and partner channels to drive demand.
• Translate partner-led opportunities into marketing campaigns, prioritizing funnels and high-potential cohorts based on commercial impact and scale potential.
• Define KPIs, own attribution for multi-touch partner ecosystems, and build dashboards that tie marketing activity to customers and revenue.
• Create content that drives discoverability and conversion, including case studies, playbooks, founder stories, and newsletters.
• Ensure content maps to funnel stages and supports acquisition and activation goals.
• Test new program offers that deliver value to founders and drive demand.
• Design and run performance acquisition across startup communities, search, social, display, and partnerships to drive traffic and conversions.
• Build co-marketing activations with VCs, accelerators, and platform partners to improve reach.
• Market virtual and in-person events to drive mindshare and customer engagement.
• Launch cohort or seasonal campaigns targeting VC/accelerator-backed startups and measure downstream logo and revenue impact.
• Run a disciplined experimentation program with clear hypotheses and success criteria.
• Surface statistical learnings, codify wins, and scale reliable growth levers into repeatable or sunset projects.

What We Are Looking For

• 5+ years of experience in growth marketing, preferably in a startup or tech company.
• Strong understanding of startup ecosystems, including VCs, accelerators, and tech partners.
• Experience with data analysis tools, such as Excel, and the ability to define and track KPIs.
• Proven track record of driving acquisition, activation, and retention through data-driven marketing strategies.
• Excellent collaboration and communication skills, with experience working with cross-functional teams.
• Strong content creation skills, with the ability to develop engaging content that drives conversion.
• Experience with marketing automation platforms and the ability to build and execute campaigns.
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.

Nice to Have

• Experience with AI-powered customer service platforms.
• Knowledge of programming languages, such as Python or JavaScript.
• Experience with cloud-based marketing tools, such as HubSpot or Marketo.
• Certification in marketing automation or data analysis.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Remote work stipend and flexible work arrangements.
• Access to cutting-edge marketing tools and technologies.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.

• Develop a strong understanding of data analysis and marketing automation to stand out in this role.
• Showcase your ability to drive acquisition, activation, and retention through data-driven marketing strategies.
• Highlight your experience working with cross-functional teams and collaborating with stakeholders.
• Be prepared to discuss your experience with content creation and content marketing.
• Research Intercom's mission and values to understand how your skills and experience align with the company's goals.
• Prepare examples of your experience with experimentation and A/B testing to demonstrate your ability to drive growth.