Strategic Account Executive - Retail & Medial
WFA Digital Insight
The demand for digital transformation specialists grew 25% in 2025, with companies like GitLab leading the charge. As a Strategic Account Executive in the retail and media sector, you'll be at the forefront of this shift, helping organizations navigate complex platform decisions. With GitLab's AI-powered DevSecOps platform, you'll guide senior leaders in making informed choices. Candidates should be prepared to showcase their consultative sales skills, ability to build executive-level relationships, and knowledge of the French market.
Job Description
About the Role
As a Strategic Account Executive at GitLab, you will play a pivotal role in expanding the company's presence across France, focusing on new logos and existing business within the media and retail sectors. Your day-to-day activities will involve building trusted relationships with senior leaders, guiding them through complex platform decisions, and positioning GitLab as a leading DevSecOps partner. You will be part of a high-performance culture driven by values and continuous knowledge exchange, enabling you to reach your full potential while collaborating with industry leaders.The role entails a deep understanding of customer business needs and the ability to connect them with GitLab's AI-powered DevSecOps platform. You will work closely with pre-sales, post-sales, partner, marketing, and support teams to ensure successful product rollout and customer adoption. Your impact will come from developing new opportunities, creating account plans, and helping customers successfully adopt GitLab in ways that align with their business goals.
GitLab's commitment to innovation and customer satisfaction is reflected in its products and work culture. As a Strategic Account Executive, you will be expected to embody these principles, leveraging AI as a core productivity multiplier to drive efficiency, innovation, and impact.
What You Will Do
- Lead strategic account activity for large prospects and customers, providing direction throughout pre-sales and post-sales engagements.
- Develop opportunities within enterprise accounts through prospecting, relationship building, and a consultative understanding of customer business needs.
- Create account plans and customer proposals that clearly connect GitLab capabilities to organizational priorities and transformation goals.
- Coordinate with pre-sales, post-sales, and support teams to support successful product rollout and customer adoption.
- Generate qualified pipeline in partnership with strategic channel partners and support new customer development efforts.
- Contribute customer feedback and product ideas to GitLab's public issue tracker to represent the voice of the customer.
- Prepare activity and forecast reports, and help analyze wins and losses to improve future sales execution.
- Collaborate with marketing, account teams, product managers, and technical teams to share lessons learned and communicate customer needs clearly.
- Utilize AI and digital skills to enhance sales strategies and customer engagements.
- Maintain a high level of knowledge about GitLab's products and services, as well as industry trends and competitors.
What We Are Looking For
- Experience selling into large organizations and navigating complex enterprise sales cycles with multiple stakeholders.
- Ability to build and manage executive-level customer relationships with a high degree of ownership and follow-through.
- Skill in consultative selling, including shaping proposals, presentations, and formal quotes around customer needs.
- Strong understanding of DevSecOps platforms and their applications in retail and media sectors.
- Proficiency in Dutch, with excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Strong analytical and problem-solving skills, with the ability to think strategically.
- Experience with CRM software and sales performance metrics.
Nice to Have
- Previous experience working with AI-powered sales tools or platforms.
- Knowledge of the French market and retail/media industry trends.
- Certification in sales or a related field, such as consultative selling or account management.
- Experience with GitLab or similar DevSecOps platforms.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a leading DevSecOps platform and contribute to its growth.
- Collaborative and dynamic work environment with a team of industry leaders.
- Flexible/remote work arrangement, allowing for a better work-life balance.
- Access to professional development and training opportunities.
- Recognition and reward for outstanding performance and contributions.
- Comprehensive health insurance and wellness programs.
- Generous PTO and vacation policy.
- Opportunity to work with a global company and impact international markets.
How to Stand Out
- Develop a strong understanding of DevSecOps platforms and their applications in retail and media sectors to stand out in your application.
- Showcase your consultative selling skills by preparing examples of how you've connected customer business needs with product solutions in the past.
- Highlight your ability to work with AI-powered tools and platforms, and explain how you've leveraged them to enhance sales strategies and customer engagements.
- Prepare to discuss your experience navigating complex enterprise sales cycles and managing executive-level customer relationships.
- Research GitLab's products and services, as well as industry trends and competitors, to demonstrate your knowledge and interest in the field.
- Practice your communication and interpersonal skills, as these are crucial for success in this role.
- Be ready to provide specific examples of your achievements in sales and account management, and explain how they can be applied to this role.
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