Strategic Finance, Yield Manager

## About the Role As a Strategic Finance Yield Manager at Reddit, you will be responsible for driving revenue performance by optimizing the balance between supply, demand, and pricing dynamics in the ads ecosystem. This role is critical to the success of Reddit's ads business, requiring a deep understanding of marketplace dynamics and the ability to make data-driven decisions. You will be part of the Strategic Finance team, working closely with cross-functional partners in Sales, Product, and Finance to inform go-to-market strategies and drive long-term revenue growth.

The Yield Manager role is a highly analytical and strategic position that requires a strong understanding of ads marketplace dynamics, as well as the ability to communicate complex concepts to executive audiences. You will be responsible for developing and executing yield strategies that maximize long-term revenue, monitoring marketplace health, and identifying optimization opportunities. This role is ideal for someone who thrives in ambiguity, operates with an owner's mindset, and is excited to shape the future of a rapidly evolving ads marketplace.

Reddit is a community of communities, built on shared interests, passion, and trust. With over 100,000 active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet's largest sources of information. As a Yield Manager, you will be working at the center of this ecosystem, driving revenue performance and helping to scale a high-performing ads business.

## What You Will Do - Own marketplace performance, driving revenue outcomes by optimizing supply, demand, and pricing dynamics across ads products and sales channels - Develop and execute yield strategies that maximize long-term revenue, not just short-term gains - Monitor marketplace health (fill, density, pricing, ad performance) and proactively identify optimization opportunities - Translate auction dynamics into predictive models that inform revenue forecasting and capacity planning - Develop frameworks to quantify revenue ceilings, constraints, and trade-offs across the marketplace - Create dashboards and tooling that provide visibility into revenue performance and inventory utilization - Partner with Product to shape auction mechanics, ranking systems, and monetization features - Size and evaluate new product opportunities, acting as a strategic advisor on revenue impact - Collaborate with Sales leadership to inform channel strategy, pricing guidance, and packaging decisions - Work closely with Sales, Product, Data Science, and Finance to align on ads marketplace strategy - Support the investments, development, and rollout of automated systems (e.g., forecasting, allocation, pricing tools) - Lead deep-dive analyses that inform executive decision-making and investment prioritization - Educate Sales and cross-functional partners on auction ad marketplace dynamics and revenue optimization best practices

## What We Are Looking For - 5-8 years of experience in yield management, ads marketplace, strategic finance, or revenue analysis - Strong analytical and problem-solving skills, with the ability to communicate complex concepts to executive audiences - Experience with GTM strategies and tactics, including pricing guidance and packaging decisions - Strong understanding of ads marketplace dynamics, including auction mechanics and revenue optimization - Ability to work closely with cross-functional partners, including Sales, Product, and Finance - Experience with data analysis and modeling, including predictive models and capacity planning - Strong communication and presentation skills, with the ability to simplify complex concepts for executive audiences - Experience with automated systems, including forecasting, allocation, and pricing tools - Strong understanding of the digital ads ecosystem, including trends and best practices

## Nice to Have - Experience with programming languages, such as Python or R - Experience with data visualization tools, such as Tableau or Power BI - Experience with machine learning algorithms and models - Experience with cloud-based technologies, such as AWS or Google Cloud - Certification in data analysis or revenue management

## Benefits and Perks - Competitive salary and bonuses - Equity and stock options - Comprehensive health insurance, including medical, dental, and vision - 401(k) matching and retirement planning - Flexible PTO and remote work options - Professional development opportunities, including training and conference attendance - Access to cutting-edge technologies and tools - Collaborative and dynamic work environment - Opportunity to work with a leading company in the digital ads ecosystem

- Highlight your analytical skills: Showcase your ability to analyze complex data sets and develop predictive models to inform revenue forecasting and capacity planning.

• Emphasize your strategic thinking: Demonstrate your ability to develop and execute yield strategies that maximize long-term revenue, not just short-term gains.
• Showcase your communication skills: Highlight your ability to simplify complex concepts for executive audiences and communicate effectively with cross-functional partners.
• Be prepared to discuss GTM strategies: Showcase your understanding of GTM strategies and tactics, including pricing guidance and packaging decisions.
• Research Reddit's ads ecosystem: Demonstrate your understanding of Reddit's ads business and the digital ads ecosystem, including trends and best practices.
• Prepare examples of your experience: Be prepared to provide specific examples of your experience in yield management, ads marketplace, strategic finance, or revenue analysis.
• Ask informed questions: Prepare a list of informed questions to ask during the interview, such as 'What are the biggest challenges facing the ads ecosystem at Reddit?' or 'How does the company approach yield management and revenue optimization?'