Strategic Lead Paid Search (f/m/d) | 100% Remote | Full-time or Part-time

About the Role

The role is based in a remote-first environment, offering flexibility and autonomy to work from anywhere. You will be part of a highly skilled team with a hands-on mindset, and you will have the opportunity to collaborate with strategy, tech, and management teams to drive business outcomes.

What You Will Do

• Develop and evolve cross-channel Paid Search and full-funnel strategies that drive business growth and revenue
• Own the strategic direction of complex Paid Search setups and international client accounts
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search
• Provide strategic consulting at eye level, including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire SEA / Paid Search team, including methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats
• Collaborate with cross-functional teams to develop and implement comprehensive digital marketing strategies

What We Are Looking For

• At least 5 years of experience in Paid Search / SEA / Search Advertising
• Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
• Experience with complex account structures, automation, and modern Paid Search setups
• A passion for developing hypotheses, testing ideas, and continuously improving performance
• Proven experience in strategic consulting and direct client interaction
• Structured, self-driven working style, especially in a remote environment
• Fluent (business-level) German and English skills are required
• Experience with Google Ads and other paid search platforms
• Strong analytical and problem-solving skills

Nice to Have

• Experience with data analytics and visualization tools
• Knowledge of programming languages such as Python or JavaScript
• Experience with machine learning and AI applications in paid search
• Certification in Google Ads or other paid search platforms

Benefits and Perks

• 100% remote work with flexible working hours
• A high level of trust and ownership from day one
• Short decision-making paths and direct collaboration with strategy, tech, and management
• International client projects with high visibility and strategic impact
• No micromanagement – we measure outcomes, not hours
• A collaborative, highly skilled team with a hands-on mindset
• Plenty of room for professional growth, knowledge sharing, and personal development
• Access to the latest tools and technologies in the paid search landscape
• Opportunities for career advancement and professional development

• Make sure you have a strong understanding of paid search platforms, including Google Ads and Microsoft Ads.
• Develop a portfolio that showcases your experience and success in paid search, including case studies and campaign results.
• Be prepared to talk about your experience with complex account structures and automation, and how you have used these to drive business outcomes.
• Highlight your analytical and problem-solving skills, and be prepared to walk through examples of how you have used data to inform your paid search strategies.
• Don't be afraid to show your personality in your application, including your video submission – the hiring team wants to get to know you and understand how you will fit in with the company culture.
• Be prepared to ask questions during the interview process, including about the company culture, team dynamics, and opportunities for growth and development.