Strategic Partner Co-Marketing Lead
WFA Digital Insight
The demand for skilled co-marketing professionals grew significantly in 2025, with a focus on partnership-driven growth. Impact, a leading commerce partnership marketing platform, is at the forefront of this trend. With over 5,000 global brands relying on its platform, this role offers a unique opportunity to shape the future of commerce through trusted partnerships. As a Strategic Partner Co-Marketing Lead, you'll need a deep understanding of GTM strategies, co-marketing campaigns, and the ability to drive revenue impact. Candidates should be prepared to showcase their skills in Salesforce and GTM, as well as their experience in developing and executing integrated co-marketing campaigns.
Job Description
About the Role
The Strategic Partner Co-Marketing Lead plays a crucial role in driving the growth of Impact's most high-profile partnerships. This involves developing and executing integrated go-to-market initiatives that expand reach, influence, and revenue impact for both organizations. As the primary marketing lead for this flagship partnership, you'll define and execute a shared co-marketing strategy aligned to joint business goals.The role sits at the intersection of partnerships, marketing, and customer advocacy, shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations. You'll work closely with the Associate Director of Strategic Partnerships & Growth to develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement.
The ideal candidate will have a deep understanding of the commerce partnership marketing landscape and the ability to drive revenue impact through co-marketing campaigns. You'll need to be a strategic thinker, a creative problem solver, and an excellent communicator, with the ability to collaborate with internal teams and partner stakeholders.
What You Will Do
- Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
- Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
- Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders
- Lead the development and execution of integrated co-marketing campaigns, including joint content, co-branded research, and multi-channel campaign activations
- Ensure consistency and strength of a cohesive joint narrative across all touchpoints
- Manage timelines, deliverables, and stakeholder alignment across both organizations
- Collaborate with Events teams to plan and execute co-marketing activations at flagship events
- Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and develop customer advocacy and storytelling opportunities
What We Are Looking For
- 5+ years of experience in co-marketing, partnerships, or a related field
- Deep understanding of GTM strategies and co-marketing campaigns
- Experience with Salesforce and other marketing automation tools
- Excellent communication and project management skills
- Ability to collaborate with internal teams and partner stakeholders
- Strong analytical and problem-solving skills
- Experience in developing and executing integrated co-marketing campaigns
- Knowledge of the commerce partnership marketing landscape
- Bachelor's degree in Marketing, Business, or a related field
Nice to Have
- Experience working with global brands and partnerships
- Knowledge of co-branded research and thought leadership
- Experience with multi-channel campaign activations
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading commerce partnership marketing platform
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible remote work arrangements
- Access to the latest marketing automation tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
How to Stand Out
- Tip: Showcase your experience with GTM strategies and co-marketing campaigns in your resume and cover letter.
- Tip: Be prepared to discuss your understanding of the commerce partnership marketing landscape and how you can drive revenue impact through co-marketing campaigns.
- Tip: Highlight your analytical and problem-solving skills, as well as your ability to collaborate with internal teams and partner stakeholders.
- Tip: Familiarize yourself with Salesforce and other marketing automation tools to demonstrate your technical skills.
- Tip: Prepare examples of your experience in developing and executing integrated co-marketing campaigns, and be ready to discuss your approach to co-marketing strategy and execution.
- Tip: Research Impact and its partners to demonstrate your knowledge of the company and its mission.
- Tip: Be prepared to negotiate your salary and benefits package, and have a clear understanding of your worth and the market rate for your role.
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