Strategy Lead
WFA Digital Insight
The demand for innovative event experiences has grown significantly, with 25% of companies increasing their event budgets in 2025. Care of Chan, a premier event production agency, is at the forefront of this trend. As a Strategy Lead, you'll have the opportunity to combine creativity with strategic thinking, working with a talented team to deliver memorable events. With the rise of remote work, the ability to manage multiple projects and collaborate with cross-functional teams is more crucial than ever. If you're a marketing professional looking to bring people together over ideas and food, this role is an exciting opportunity.
Job Description
About the Role
As a Strategy Lead at Care of Chan, you will be responsible for developing creative narratives and concepts for events that align with client objectives and audience engagement goals. You will work closely with the internal team to conceptualize, develop, and write unique event concepts that drive ROI and leave a lasting impression. The role is best suited for contractors and freelancers who are innovative thinkers with a marketing background.The Strategy Lead will report to the Director of Programming and will be an integral part of the team, collaborating with cross-functional teams to ensure seamless execution of creative vision within budget guardrails. If you're a strategic thinker with a passion for events and marketing, this role is an excellent opportunity to showcase your skills and creativity.
Care of Chan is a premiere event production agency specializing in memorable food events and purpose-driven experiences. The company has been recognized for its ability to bring people together over ideas, in real life, and over food whenever possible. As a Strategy Lead, you will be part of a team that values creativity, strategic thinking, and collaboration.
What You Will Do
- Generate original and compelling overarching narratives and event themes, experiences, and campaigns tailored to client needs and brand identity
- Develop comprehensive creative strategies for events, including messaging, press and audience engagement tactics, and other methods to reach client KPIs
- Understand client goals and translate them into actionable event concepts that help reach them and drive ROI
- Ideate all elements of the guest experience, including venue selection, food moments, entertainment, takeaways, etc.
- Suggest and recommend thoughtful partners and collaborators
- Research and go on site visits, when needed
- Collaborate with Production to ensure that proposals are in line with event budget guardrails
- Stay ahead of industry trends, technologies, and cultural shifts to ensure our events are innovative and relevant
- Research current food trends, chefs and restaurants both locally and internationally for proposals
- Create and format decks for internal and client teams ensuring alignment and consistency across all event touchpoints
- Incorporate feedback into event proposals as requested
- Handle updating client revisions
What We Are Looking For
- 2+ years of experience in a brand or creative marketing strategy, or similar role—preferably in events, experiential, or advertising
- Exceptional strategic thinking and problem-solving skills
- Finger on the pulse of cultural trends, especially in fashion, design and experiential
- Understanding of typical client KPIs, such as public relations and social media
- General understanding of market costs/rates for vendors and production elements put forth in proposals
- Strong portfolio showcasing PR and marketing campaigns, event concepts, or brand activations
- Excellent communication, writing and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Proficiency in creative tools (Keynote/PowerPoint, Google Slides, etc.) is a plus
- Love of food and drink
Nice to Have
- Experience working with event production agencies or similar companies
- Knowledge of the latest event technologies and trends
- Certification in event planning or marketing
- Experience with project management tools and software
- Familiarity with Excel and other Microsoft Office tools
Benefits and Perks
- Opportunity to work with a premier event production agency
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to the latest event technologies and trends
- Flexible and remote work arrangements
- Competitive project-based fee
- Opportunity to work on a variety of exciting and innovative events
- Access to a network of talented professionals in the event industry
How to Stand Out
- Develop a strong portfolio that showcases your event concepts, marketing campaigns, and brand activations to stand out as a candidate.
- Familiarize yourself with the latest event trends, technologies, and cultural shifts to demonstrate your expertise and creativity.
- Highlight your ability to manage multiple projects and collaborate with cross-functional teams in your application and during interviews.
- Be prepared to provide specific examples of your experience and skills, such as event concepts you've developed or marketing campaigns you've managed.
- Research the company and the role thoroughly to understand the company's values, mission, and expectations.
- Prepare to discuss your experience with event planning software, project management tools, and other relevant technologies.
- Don't be afraid to showcase your creativity and personality in your application and during interviews – it can be a major differentiator in a competitive job market.
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