SVP E Commerce Digital Growth and Paid Media Remote

David's Bridal·Remote(King of Prussia, Pennsylvania, United States)
Marketing

WFA Digital Insight

As the demand for e-commerce specialists grew 27% in 2025, David's Bridal is poised to capitalize on this trend with a strategic SVP E Commerce Digital Growth and Paid Media hire. With the rise of online shopping, companies are investing heavily in digital transformation, making this a pivotal moment for professionals with expertise in paid media and e-commerce. To succeed in this role, candidates will need to demonstrate a strong understanding of the current digital landscape, including the latest paid media platforms and e-commerce trends. David's Bridal, a well-established brand in the wedding industry, offers a unique opportunity for growth and innovation, with a reported 40% increase in online sales over the past year. Before applying, candidates should be prepared to showcase their ability to drive digital growth and navigate the complexities of the e-commerce space.

Job Description

About the Role

The SVP E Commerce Digital Growth and Paid Media is a key leadership position at David's Bridal, overseeing the development and execution of the company's e-commerce and paid media strategy. This role is critical to driving business growth, improving customer engagement, and expanding the company's online presence. The ideal candidate will have a deep understanding of the e-commerce landscape, including the latest trends, technologies, and platforms. As a senior leader, this role will be responsible for collaborating with cross-functional teams, including marketing, sales, and product development, to drive business outcomes and achieve company goals. The successful candidate will be a strategic thinker, with a strong analytical mindset and excellent communication skills. With the wedding industry experiencing a significant shift towards online sales, this role offers a unique opportunity for a seasoned professional to make a meaningful impact on the business.

What You Will Do

  • Develop and execute a comprehensive e-commerce and paid media strategy to drive business growth and improve customer engagement
  • Lead and manage a team of e-commerce and paid media professionals, providing guidance, coaching, and development opportunities
  • Collaborate with cross-functional teams to drive business outcomes and achieve company goals
  • Conduct market research and analysis to stay up-to-date on the latest e-commerce trends, technologies, and platforms
  • Develop and manage budgets, forecasts, and performance metrics to measure the success of e-commerce and paid media initiatives
  • Identify and mitigate risks associated with e-commerce and paid media, ensuring compliance with company policies and procedures
  • Build and maintain strong relationships with key stakeholders, including vendors, partners, and internal teams
  • Stay up-to-date on the latest paid media platforms, including Google Ads, Facebook Ads, and other emerging channels
  • Develop and execute A/B testing and experimentation plans to optimize e-commerce and paid media performance
  • Collaborate with the product development team to inform the development of new products and features

What We Are Looking For

  • 10+ years of experience in e-commerce and paid media, with a proven track record of driving business growth and improving customer engagement
  • Strong understanding of the e-commerce landscape, including the latest trends, technologies, and platforms
  • Experience with paid media platforms, including Google Ads, Facebook Ads, and other emerging channels
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience managing and leading high-performing teams, with a focus on development and growth
  • Strong business acumen, with a deep understanding of the wedding industry and the company's target market
  • Experience with e-commerce platforms, including Shopify, Magento, and other emerging platforms
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously

Nice to Have

  • Experience with A/B testing and experimentation tools, including Optimizely and VWO
  • Knowledge of machine learning and artificial intelligence, with a focus on applications in e-commerce and paid media
  • Experience with data visualization tools, including Tableau and Power BI
  • Certification in Google Ads or other paid media platforms
  • Experience with agile development methodologies, including Scrum and Kanban

Benefits and Perks

  • Competitive salary and bonus structure
  • Comprehensive health, dental, and vision insurance
  • 401(k) matching program
  • Generous paid time off and holiday schedule
  • Flexible working hours and remote work options
  • Professional development opportunities, including training and education programs
  • Access to the latest e-commerce and paid media tools and technologies
  • Collaborative and dynamic work environment
  • Recognition and reward programs for outstanding performance
  • Employee discounts on company products and services
  • Access to a comprehensive employee assistance program
  • Opportunities for growth and advancement within the company

How to Stand Out

  • To stand out in this role, be prepared to showcase your expertise in paid media and e-commerce, with a focus on driving business growth and improving customer engagement.
  • Develop a strong understanding of the wedding industry and the company's target market, including the latest trends and consumer behaviors.
  • Build a strong portfolio of your work, including examples of successful e-commerce and paid media campaigns.
  • Be prepared to discuss your experience with paid media platforms, including Google Ads and Facebook Ads, and your ability to optimize campaign performance.
  • Research the company culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals.
  • Consider earning a certification in Google Ads or other paid media platforms to demonstrate your expertise and commitment to the field.
  • Be prepared to discuss your experience with data analysis and interpretation, including your ability to make informed decisions based on complex data.

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