Team lead - Content

## About the Role As a Team Lead - Content at Creative Chaos, you will play a pivotal role in overseeing the content team to ensure all content strategies align with the company's business objectives. Your day-to-day responsibilities will include driving the creation of impactful content, mentoring team members, and fostering a collaborative work environment. This role is crucial for enhancing brand awareness and optimizing performance across platforms. You will work closely with various teams, including demand generation, performance, and brand marketing, to plan and execute content campaigns.

The role of a content leader has evolved significantly, requiring not just a keen eye for editorial quality but also the ability to drive engagement, lead generation, and conversion. You will be responsible for maintaining high standards of writing and editorial quality across all communications and ensuring that the content strategy supports SEO, lead generation, and conversion goals.

Creative Chaos is a dynamic company that values innovation and creativity. As a Team Lead - Content, you will be part of a team that is passionate about delivering high-quality content that resonates with the target audience. Your experience in managing a growing team of writers, editors, and creative producers will be invaluable in this role.

## What You Will Do - Lead, mentor, and manage a team of writers, editors, and creative producers to produce high-quality content.

• Develop and manage content across all digital formats, including website copy, SEO blog content, thought leadership articles, press releases, long-form guides, eBooks, power pages, landing pages, email copy, and social media posts.
• Own the editorial and social media calendars to ensure timely and strategic publishing of all content.
• Collaborate with internal stakeholders to align content with broader marketing campaigns, product launches, and business goals.
• Develop content strategies that improve search rankings and drive qualified traffic in collaboration with SEO and performance teams.
• Optimize existing content for SEO, readability, and engagement.
• Oversee content QA processes to ensure factual accuracy, tone consistency, and flawless grammar.
• Review and edit all deliverables before publication or distribution.
• Partner with design, product marketing, sales, and growth teams to ensure cohesive communication strategies.
• Coordinate with external content partners, freelancers, and PR agencies when needed.
• Track performance metrics for content, such as engagement, rankings, and conversions, and use data to refine content strategy and inform future planning.

• Demonstrated ability to lead content teams and manage editorial workflows.
• Strong portfolio showcasing a mix of SEO content, web copy, thought leadership, and digital assets.
• Deep understanding of SEO best practices and tools, such as SEMrush, Ahrefs, and Google Search Console.
• Proven experience with web content management systems, such as WordPress, and project management tools.
• Exceptional writing, editing, and communication skills.
• High attention to detail with strong organizational skills and deadline discipline.
• Experience working in B2B SaaS, fintech, or tech/startup environments is highly preferred.

• Understanding of brand strategy, positioning, and audience segmentation.
• Experience managing agency or freelance contributors.

• Collaborative and supportive work environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies in digital marketing and content creation.
• Recognition and rewards for outstanding performance.

- Ensure your portfolio showcases a variety of content types and your ability to drive engagement and conversion.

• Familiarize yourself with SEMrush and Ahrefs, and be prepared to discuss how you've used these tools in previous roles.
• Highlight your experience in managing teams and workflows, emphasizing your ability to lead and collaborate.
• Be prepared to discuss your understanding of SEO best practices and how you incorporate them into your content strategies.
• Emphasize your ability to analyze performance metrics and use data to inform future content strategies.
• Showcase your knowledge of brand strategy, audience segmentation, and how you've applied these in content development.
• Be prepared to provide specific examples of successful content campaigns you've led and the impact they had on brand awareness and conversion.