Team Lead, Paid Search

About the Role

As part of the Leadtech team, the Team Lead, Paid Search will work closely with cross-functional stakeholders, including Marketing Leadership, Data, Creative, Product, and CRO teams. This collaboration is essential for aligning growth strategy, forecasts, and execution. The role also involves building clear reporting routines and communicating performance updates, risks, and next steps to senior stakeholders.

Leadtech is committed to creating products that make a difference in people's lives. With a strong focus on user value and long-term growth, the company is looking for a Team Lead, Paid Search who shares this vision. The ideal candidate will be passionate about paid search, have a deep understanding of the latest trends and technologies, and be able to drive business growth through innovative strategies.

What You Will Do

• Lead the paid search channel, ensuring strong execution across campaign structure, bidding, keywords, budget allocation, testing, and optimization.
• Manage and coordinate a small paid search team, ensuring clear priorities, fast execution, and strong performance accountability.
• Remain hands-on in campaign management, actively working inside the platforms and supporting daily optimizations.
• Drive rapid scaling while maintaining strong control over efficiency, CPA, ROAS, payback, and other key business KPIs.
• Define testing priorities across keywords, landing pages, bidding strategies, geographies, and campaign structures.
• Monitor daily performance and quickly identify risks, opportunities, and required budget reallocations.
• Work closely with Marketing Leadership, Data, Creative, Product, and CRO teams to align growth strategy, forecasts, and execution.
• Build clear reporting routines and communicate performance updates, risks, and next steps to senior stakeholders.
• Support the development of best practices and playbooks that can be replicated across other MAU growth projects.

What We Are Looking For

• Proven experience managing and scaling Google Ads and Microsoft Ads campaigns in high-growth environments.
• Strong hands-on knowledge of campaign management, keyword strategy, bidding models, budget scaling, account structure, and performance optimization.
• Experience working with automation in paid search campaign management, including campaign creation at scale, automated bidding workflows, bulk optimization processes, scripts, feeds, and reporting automation.
• Previous experience leading or coordinating a team, or strong potential and motivation to lead, ideally in a fast-paced performance marketing environment.
• Ability to work with high budgets, aggressive growth targets, and fast-changing priorities.
• Strong analytical mindset with the ability to interpret performance data and translate it into clear actions.
• Comfortable working under pressure and maintaining execution speed without losing quality.
• Strong communication skills and ability to work closely with cross-functional stakeholders.

Nice to Have

• Experience with A/B testing and experimentation frameworks.
• Knowledge of programming languages such as Python or JavaScript.
• Familiarity with data visualization tools like Tableau or Power BI.
• Certification in Google Ads or Microsoft Ads.

Benefits and Perks

• Flexible career path with personalized internal training and an annual budget for external learning opportunities.
• Flexible schedule with flextime, allowing for better work-life balance.
• Opportunity to work with a remote-first, international team, with a culture of collaboration and continuous improvement.
• Access to cutting-edge technologies and tools, including the latest paid search platforms and automation tools.
• Competitive compensation package, with benefits and perks that support professional growth and well-being.
• Annual performance reviews and opportunities for career advancement.

• To stand out in your application, make sure to highlight your hands-on experience with Google Ads and Microsoft Ads, as well as your ability to work with automation tools and scripts.
• Be prepared to provide specific examples of successful paid search campaigns you have managed, including the strategies you used and the results you achieved.
• Show a strong understanding of performance metrics, such as CPA, ROAS, and payback, and be able to explain how you would optimize campaigns to improve these metrics.
• Demonstrate your ability to work under pressure and manage multiple priorities, as this role requires a high level of execution speed and flexibility.
• When negotiating salary, be sure to research the market rate for paid search professionals in your area and be prepared to make a strong case for your worth.
• Be mindful of red flags such as unclear expectations, lack of resources, or unrealistic goals, and be prepared to ask questions during the interview process to ensure you have a clear understanding of the role and the company.