Trade Marketing & Brand Activation Manager
WFA Digital Insight
As demand for skilled trade marketers continues to rise, with a 25% increase in job postings over the past year, Cloetta's expansion in the US market presents a unique opportunity for professionals to make a mark. With the confectionery industry experiencing significant growth, candidates with expertise in brand activation and trade marketing are in high demand. Cloetta, a leading Northern European confectionery company, is seeking a Trade Marketing & Brand Activation Manager to drive its US market strategy. Before applying, candidates should be aware of the company's commitment to consumer-relevant and commercially impactful initiatives.
Job Description
About the Role
The Trade Marketing & Brand Activation Manager will play a crucial role in Cloetta's US expansion, driving brand activation and trade marketing initiatives to introduce the company's iconic European brands to American shoppers. This role will involve working closely with the Sales, Global Marketing, and retail partners to ensure consistent and effective execution of marketing plans. As a key member of the US team, the successful candidate will be responsible for adapting global brand strategies to the US market, executing retailer programs, and leading events, sampling, and consumer activation initiatives.The role will require a deep understanding of the US confectionery market, consumer trends, and competitive activity. The ideal candidate will have experience in managing trade marketing initiatives, adapting global assets for local markets, and driving retailer engagement. With a strong focus on teamwork and collaboration, the Trade Marketing & Brand Activation Manager will work closely with various stakeholders to ensure aligned execution and drive business growth.
As a key player in Cloetta's US expansion, the Trade Marketing & Brand Activation Manager will have the opportunity to make a significant impact on the company's growth and success. With a commitment to consumer-relevant and commercially impactful initiatives, Cloetta is seeking a candidate who can drive innovative marketing solutions and build strong relationships with retail partners.
What You Will Do
- Execute US marketing initiatives aligned with global brand strategies and priorities
- Adapt global assets and toolkits for US retailer and consumer needs
- Coordinate project timelines and own the successful delivery of marketing programs
- Ensure consistent brand execution across retail, digital, and experiential touchpoints
- Create sell-in materials, retailer programs, and shopper marketing initiatives
- Lead retailer presentations, category reviews, and activation plans alongside the Sales team
- Lead retail promotions and retailer-specific marketing programs
- Ensure brand consistency across all retailer-facing materials
- Independently manage trade shows, sampling events, retailer meetings, and consumer experiences
- Own influencer, social, and experiential programs in partnership with agency partners
- Execute launch initiatives and promotional programs across key channels
- Manage US creative, digital, PR, and experiential agencies
- Manage timelines, project deliverables, and activation calendars
- Connect global and local stakeholders to ensure aligned execution
- Analyze US consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making
What We Are Looking For
- 5+ years of experience in trade marketing, brand activation, or a related field
- Proven track record of driving successful trade marketing initiatives and brand activation programs
- Strong understanding of the US confectionery market and consumer trends
- Excellent project management and coordination skills
- Ability to work closely with cross-functional teams, including Sales, Global Marketing, and retail partners
- Strong analytical and problem-solving skills
- Experience with Excel and other project management tools
- Ability to adapt global brand strategies to local markets
- Strong communication and presentation skills
- Bachelor's degree in Marketing, Business, or a related field
Nice to Have
- Experience working with global brands and adapting global assets for local markets
- Knowledge of the US confectionery industry and market trends
- Experience with event management and consumer activation initiatives
- Familiarity with influencer and social media marketing programs
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading Northern European confectionery company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to industry-leading marketing tools and technologies
- Comprehensive health and wellness program
- Generous paid time off and holiday package
- Retirement savings plan and matching contributions
How to Stand Out
- Develop a strong understanding of the US confectionery market and consumer trends to stand out in your application
- Showcase your experience in managing trade marketing initiatives and adapting global brand strategies to local markets
- Highlight your ability to work closely with cross-functional teams and drive successful project management and coordination
- Be prepared to discuss your experience with event management, consumer activation, and influencer marketing programs
- Emphasize your analytical and problem-solving skills, and be prepared to provide examples of how you have driven business growth through data-driven decision making
- Research Cloetta's company culture and values to demonstrate your fit and enthusiasm for the role
- Prepare to discuss your salary expectations and be prepared to negotiate based on industry standards and your experience
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