UGC Content Creator The Good Creator Collective

## About the Role The UGC Content Creator role at The Good Influence is a unique opportunity to join a curated network of talented creators who produce high-performing content for top brands. As a creator, you will work on briefs across various categories, including beauty, FMCG, health, and lifestyle, to produce UGC-style video and photo content that drives real engagement. The role is freelance and project-based, allowing you to work on a variety of projects and collaborate with different brands.

The Good Influence is a social-first creative agency that believes in the power of good content to build belief and drive growth. The company's approach is centered around careful matching of creators with brands, ensuring that each brief is relevant and worth considering. This approach has led to the creation of a network of talented creators who are passionate about producing high-quality content that resonates with audiences.

As a UGC Content Creator, you will be part of a dynamic team of creators who are dedicated to pushing the boundaries of what is possible in the world of UGC content creation. You will have the opportunity to work with top brands, experiment with new formats and platforms, and collaborate with other talented creators to produce innovative and engaging content.

## What You Will Do - Produce UGC-style video and photo content from brief, shooting and editing in your own space - Interpret brand tone accurately and translate it into content that feels native to the platform - Deliver to spec on TikTok, Instagram Reels, and other short-form formats, including hooks, pacing, and CTAs that drive action - Iterate based on feedback from the team and the brand - Hit deadlines and communicate clearly throughout the project - Develop a deep understanding of platform-specific content creation, including what stops the scroll on TikTok and what converts on a PDP - Stay up-to-date with the latest trends and best practices in UGC content creation - Collaborate with the team to brainstorm new ideas and concepts for content - Provide feedback and insights to help improve the content creation process

## What We Are Looking For - Platform fluency, with a deep understanding of what works on different platforms - Craft, with the ability to shoot, edit, and deliver high-quality content that feels real - Professionalism, with the ability to take direction, interpret brand tone, and treat deadlines as part of the craft - Curiosity, with a willingness to test, experiment, and bring new ideas to the table - Existing portfolio of UGC work, either paid or organic - Experience producing content for specific verticals, such as beauty, health, or lifestyle - Comfort on-camera as well as behind the camera - Own kit, including camera, lighting, and audio equipment

## Nice to Have - Existing network of influencers or creators in the UGC space - Experience working with brands or agencies on UGC content creation - Knowledge of video editing software, such as Adobe Premiere or Final Cut Pro - Understanding of social media analytics and how to measure engagement

## Benefits and Perks - Opportunity to work with top brands and collaborate with other talented creators - Freelance, project-based work that allows for flexibility and autonomy - Access to a network of creators and resources to help support your work - Opportunity to develop your skills and expertise in UGC content creation - Competitive project-based compensation - Option to work remotely and collaborate with the team virtually - Access to the latest tools and software to support your content creation - Opportunity to attend workshops and training sessions to stay up-to-date with the latest trends and best practices

- Tip: Make sure your portfolio showcases your ability to produce high-quality, platform-native content that drives engagement.

• Tip: When applying, be sure to highlight your understanding of platform-specific content creation and your ability to work independently.
• Tip: Be prepared to provide examples of your work and walk the interviewer through your creative process.
• Tip: Show your passion for UGC content creation and your willingness to experiment and try new things.
• Tip: When negotiating salary, be sure to consider the project-based nature of the work and the potential for variability in compensation.
• Tip: Be aware of the potential for scope creep and make sure to clearly communicate your expectations and boundaries with the client.
• Tip: Consider investing in your own kit, including camera, lighting, and audio equipment, to improve the quality of your content and increase your earning potential.