Unpaid Internship: Book Publishing SaaS Marketing Intern(BA/MA student in Publishing, Literature, or related)

IndieKidz GmbH·Remote(Berlin)
Marketing

WFA Digital Insight

As the demand for digital marketing specialists in the publishing industry continues to grow, with a notable 25% increase in 2025, roles like this unpaid internship at IndieKidz offer valuable hands-on experience. For students in publishing, literature, or related fields, this is a chance to apply theoretical knowledge in a real-world setting, enhancing their understanding of book marketing, audience building, and digital promotion. IndieKidz's innovative approach to children's book creation using AI technology makes this internship particularly intriguing. Before applying, candidates should be aware that a strong foundation in written English, interest in children's books, and basic social media skills are crucial. This internship is a unique opportunity for those looking to bridge the gap between traditional publishing and digital marketing.

Job Description

About the Role

The Book Publishing SaaS Marketing Intern role at IndieKidz is designed for students currently enrolled in BA or MA programs in Publishing, Literature, Communications, Marketing, or related fields. This internship is a unique chance to gain real-world experience in the children's publishing industry, focusing on marketing and audience growth. IndieKidz, with its innovative AI-assisted book creation platform, Occibo, is at the forefront of digital publishing solutions. The role involves supporting the marketing team in various aspects, from campaign execution to audience research, and will provide invaluable insights into how books are positioned and marketed in the digital age.

As part of the IndieKidz team, the successful candidate will be working in a dynamic environment where creativity and innovation are encouraged. The internship is remote, allowing for flexibility, but also offers the opportunity to be part of a growing publishing venture that is making a mark in the industry.

What You Will Do

  • Support marketing campaigns for children's books and publishing projects, including planning and execution.
  • Conduct research on target audiences such as parents, teachers, schools, and book communities to understand their preferences and trends.
  • Assist in preparing social media posts and promotional content for books, ensuring they are engaging and tailored to the target audience.
  • Help identify relevant blogs, reviewers, and online reading communities for outreach and collaboration.
  • Support simple SEO tasks, including keyword research, optimizing article titles, descriptions, and content structure to improve discoverability.
  • Assist with basic marketing automation tasks, such as email newsletters, campaign scheduling, and audience segmentation.
  • Track and analyze marketing experiments, engagement metrics, and campaign results to inform future strategies.
  • Assist with outreach to reviewers, bloggers, and educators to build relationships and generate interest in publications.
  • Help prepare promotional materials for book launches and campaigns.
  • Research children's publishing trends, competing titles, and reader interests to stay ahead in the market.

What We Are Looking For

  • Currently enrolled in a BA or MA program in Publishing, Literature, Communications, Marketing, or a related field.
  • Strong written English and proficiency in other EU languages.
  • Genuine interest in children's books, storytelling, and the publishing industry.
  • Ability to research and organize information effectively.
  • Basic understanding of social media platforms and their role in marketing.
  • Ability to work independently and communicate clearly in a remote setting.
  • Interest in digital marketing and audience growth strategies.
  • Familiarity with SEO principles and marketing automation tools.

Nice to Have

  • Experience with social media management tools.
  • Knowledge of content management systems.
  • Basic graphic design skills for creating promotional materials.
  • Experience with email marketing tools.

Benefits and Perks

  • Gain real-world experience in the children's publishing industry.
  • Exposure to AI-assisted book creation tools and the chance to contribute to a global creator product.
  • Opportunity to work directly with the founders of IndieKidz, learning from their experience and insights.
  • Flexible, remote work environment.
  • Potential for professional growth and networking opportunities in the publishing and digital marketing sectors.
  • Access to a dynamic and innovative work environment where creativity is valued.

How to Stand Out

  • Tailor Your Application: Ensure your CV and cover letter highlight any experience or coursework related to publishing, marketing, and digital skills.
  • Develop Your Online Presence: Having a professional online presence, such as a LinkedIn profile, can be beneficial for establishing your credibility as a candidate.
  • Prepare to Discuss Your Interests: Be ready to talk about your genuine interest in children's books and the publishing industry, and how you see yourself contributing to IndieKidz's mission.
  • Familiarize Yourself with Basic SEO and Marketing Automation: Having a basic understanding of SEO principles and marketing automation can make you a more competitive candidate.
  • Showcase Your Creativity: If you have any examples of creative writing, blogging, or social media content creation, be prepared to share them as they can demonstrate your skills and interest in the field.
  • Be Open to Learning: Demonstrate your willingness to learn and adapt in a fast-paced, innovative environment.
  • Research IndieKidz and Occibo: Come prepared with questions about the company, its products, and its mission to show your enthusiasm and interest in the role.

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