User Acquisition Manager (Meta Ads) (part-time)

About the Role

As a key member of the marketing team, the User Acquisition Manager will play a critical role in analyzing campaign performance, identifying areas for improvement, and implementing data-driven decisions to enhance campaign effectiveness. The ability to work independently, with a high degree of autonomy, is essential, as is the capacity to collaborate effectively with cross-functional teams.

The role's focus on Meta Ads underscores the importance of staying abreast of the latest developments in social media advertising, including platform updates, policy changes, and emerging trends. The ideal candidate will be passionate about digital marketing, with a proven track record of success in managing Meta Ads campaigns and a keen interest in leveraging data analytics to inform campaign optimizations.

What You Will Do

• Develop, execute, and manage comprehensive Meta Ads strategies to drive user acquisition and meet business objectives.
• Conduct thorough market research and competitor analysis to identify opportunities for growth and improvement.
• Collaborate with the marketing team to align campaign strategies with overall marketing goals and objectives.
• Analyze campaign performance using data and analytics tools, identifying areas for optimization and implementing improvements.
• Manage and optimize campaign budgets to ensure efficient use of resources and maximize ROI.
• Stay updated on the latest Meta Ads features, best practices, and platform updates, applying this knowledge to campaign strategies.
• Work closely with the design team to ensure campaign assets are compelling and aligned with brand guidelines.
• Develop and maintain detailed reports on campaign performance, providing insights and recommendations to stakeholders.
• Identify and mitigate risks associated with campaign performance, developing contingency plans as necessary.
• Participate in brainstorming sessions to conceptualize new campaign ideas and strategies.

What We Are Looking For

• Proven experience in managing Meta Ads campaigns, with a focus on user acquisition and performance optimization.
• Strong understanding of digital marketing principles, including campaign planning, execution, and analysis.
• Experience with data analytics tools, such as Google Analytics, and the ability to apply data insights to campaign decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving skills, with the ability to analyze complex campaign data and identify areas for improvement.
• Experience with campaign budget management and ROI optimization.
• Knowledge of the latest Meta Ads features and best practices.
• Ability to work in a fast-paced environment and adapt to changing priorities and campaign requirements.
• Strong organizational skills, with the ability to manage multiple campaigns and projects simultaneously.

Nice to Have

• Experience with other social media advertising platforms, such as Google Ads or TikTok Ads.
• Certification in Meta Ads or a related digital marketing field.
• Knowledge of SQL and experience with data querying and analysis.
• Experience with A/B testing and campaign experimentation.
• Familiarity with project management tools, such as Asana or Trello.

Benefits and Perks

• Competitive compensation package, reflecting the candidate's experience and skills.
• Opportunity to work with a dynamic and growing company, contributing to its digital marketing strategy.
• Flexible, part-time work arrangement, allowing for a healthy work-life balance.
• Access to the latest digital marketing tools and technologies, including Meta Ads and data analytics software.
• Professional development opportunities, including training and certification programs.
• Collaborative and supportive work environment, with regular team meetings and feedback sessions.
• Remote work stipend, to support the candidate's home office setup and productivity.
• Generous paid time off policy, including vacation days, sick leave, and public holidays.

• Tailor your resume and cover letter to highlight your experience with Meta Ads and user acquisition strategies, using specific examples to demonstrate your skills and accomplishments.
• Prepare to discuss campaign optimization techniques during the interview, showcasing your ability to analyze data and apply insights to campaign decisions.
• Develop a portfolio of your work, including examples of successful Meta Ads campaigns you've managed, to demonstrate your capabilities to potential employers.
• Stay updated on the latest Meta Ads trends and best practices, as this knowledge will be essential for success in the role and will demonstrate your commitment to professional development.
• Be prepared to negotiate your salary, using market research and your understanding of the company's budget to make a strong case for your desired compensation package.
• Ask about the company culture and team dynamics during the interview, to ensure you'll be a good fit for the organization and can thrive in the work environment.
• Inquire about opportunities for professional growth and development, to understand how the company supports the career advancement of its employees.