User Acquisition Specialist

About the Role

The mobile gaming industry is highly competitive, and the ability to analyze data, identify trends, and make data-driven decisions is essential for success in this role. As a User Acquisition Specialist at Hyperlab, you will have the opportunity to work with a talented team of professionals who are passionate about creating engaging and immersive gaming experiences. You will be expected to stay up-to-date with the latest industry trends and best practices, and to continuously look for ways to improve campaign performance and drive growth.

Hyperlab values a collaborative mindset and a non-toxic work environment, where everyone is encouraged to share their ideas and opinions. As a member of the team, you will be expected to embody these values and to work closely with your colleagues to achieve common goals.

What You Will Do

• Manage and scale user acquisition campaigns across Meta, Google Ads, and major ad networks, including Applovin, Unity, IronSource, and Mintegral.
• Develop and implement campaign strategies to achieve CPI and ROAS targets, including bid and budget management.
• Collaborate with the creative team to brainstorm new ad concepts and provide feedback based on performance data.
• Run A/B tests on ad creatives, store assets, and other campaign elements to optimize performance and improve conversion rates.
• Work closely with the ASO team to ensure that paid and organic growth strategies are aligned and effective.
• Track and report on key metrics, including CTR, CVR, ROAS, and LTV, and provide insights and recommendations to the team.
• Stay up-to-date with industry trends and competitor activity, and identify new growth opportunities for the company.
• Handle the technical side of user acquisition, including ensuring accurate tracking and attribution through Adjust.
• Collaborate with the data team to analyze campaign performance and identify areas for improvement.
• Develop and maintain relationships with key partners and stakeholders, including ad networks and gaming platforms.

What We Are Looking For

• At least 2 years of hands-on experience in user acquisition, specifically within the mobile gaming industry.
• Proven track record of managing campaigns on Meta, Google, and various ad networks.
• A solid understanding of mobile marketing data and the ability to turn numbers into actionable strategies.
• Experience with Adjust and other market research tools.
• Familiarity with AI tools and their application in user acquisition.
• A growth-oriented mindset and a passion for continuous learning and improvement.
• Strong analytical and problem-solving skills, with the ability to think creatively and outside the box.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong sense of ownership and accountability, with the ability to take initiative and drive results.

Nice to Have

• Experience with ASO and app store optimization strategies.
• Familiarity with machine learning and predictive analytics.
• Knowledge of programming languages, such as Python or R.
• Experience with data visualization tools, such as Tableau or Power BI.
• Certification in Google Ads or other relevant platforms.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a talented team of professionals in the mobile gaming industry.
• Collaborative and dynamic work environment.
• Access to the latest tools and technologies, including Adjust and other market research platforms.
• Professional development opportunities, including training and education programs.
• Flexible working hours and remote work options.
• Private health insurance and meal ticket benefits.
• Steam wallet and other gaming-related perks.
• Employee stock option plan and opportunities for equity ownership.

• Make sure to highlight your experience with Google Ads and Adjust in your application, as these are key requirements for the role.
• Be prepared to provide specific examples of successful user acquisition campaigns you have managed in the past, including metrics and results.
• Show a willingness to learn and adapt to new tools and technologies, including AI and machine learning platforms.
• Emphasize your ability to work collaboratively with cross-functional teams, including creative, data, and product teams.
• Be prepared to discuss your approach to data analysis and campaign optimization, including how you stay up-to-date with industry trends and best practices.
• Consider including a portfolio or case studies of your previous work in your application, to demonstrate your skills and experience.
• Don't be afraid to ask questions during the interview process, including about the company culture and values, as well as the opportunities and challenges of the role.