VDR, Majors [APAC]
WFA Digital Insight
As the demand for digital marketing specialists continues to rise, with a notable 25% increase in 2025, companies like Vercel are at the forefront of innovation. This VDR, Majors role stands out for its focus on driving adoption among major companies, requiring a unique blend of sales, technical, and communication skills. With Vercel's commitment to empowering an inclusive community, candidates can expect a dynamic and supportive work environment. Before applying, it's crucial to understand the current market trends and the evolving needs of the tech industry, particularly in APAC, where this role is based.
Job Description
About the Role
The VDR, Majors role at Vercel is a pivotal position that bridges the gap between sales development and driving adoption among major companies. As a key member of the APAC Sales team, the successful candidate will be responsible for building a pipeline of qualified business opportunities through a combination of cold outbound efforts and close collaboration with the Majors Account Executive team. This role requires a deep understanding of the sales process, excellent communication skills, and the ability to work autonomously while being an integral part of a cross-functional team.The day-to-day responsibilities will include researching and engaging high-potential companies, tailoring outreach strategies to key decision-makers, and qualifying inbound leads to generate outbound opportunities. The role also involves partnering with Account Executives to build pipeline and drive adoption in the Majors segment, as well as collaborating with Marketing, Sales Engineering, and Customer Success teams to refine messaging and improve outreach effectiveness.
Given the autonomous nature of this role, the candidate must be self-motivated, with strong problem-solving abilities and attention to detail. The ability to explain complex technical concepts to both technical and non-technical stakeholders is crucial, as is the capacity to work independently while collaborating effectively with cross-functional teams.
What You Will Do
- Identify and engage high-potential companies that could benefit from Vercel’s platform
- Research prospects and tailor outreach to engineering, product, and marketing leaders
- Qualify inbound leads and generate outbound opportunities through personalized outreach
- Partner with Account Executives to build pipeline and drive adoption in the Majors segment
- Collaborate cross-functionally with Marketing, Sales Engineering, and Customer Success to refine messaging and improve outreach effectiveness
- Develop and maintain a deep understanding of Vercel’s products and services
- Utilize Excel and other sales tools to track and analyze sales performance
- Stay updated on industry trends and competitor activities
- Provide feedback to the sales team on market trends and customer needs
- Participate in sales strategy meetings to contribute to the development of sales plans
What We Are Looking For
- Passion for web development and staying current with the latest trends and technologies
- 3+ years of experience in a technical, sales, or customer support role for a technical product
- Excellent communication skills — ability to explain complex technical concepts to both technical and non-technical stakeholders
- Strong problem-solving abilities and attention to detail
- Self-motivated and able to work independently while also collaborating effectively with cross-functional teams
- Experience with sales tools and CRM software
- Strong understanding of sales principles and practices
- Ability to work in a fast-paced environment and meet sales targets
- Proficiency in Excel and other Microsoft Office tools
Nice to Have
- Experience in the APAC market or with similar sales roles
- Knowledge of digital marketing and paid media
- Certification in sales or a related field
- Experience with sales automation tools
Benefits and Perks
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
- Opportunity to work with a cutting-edge tech company
- Collaborative and dynamic work environment
- Professional development opportunities
- Access to the latest technologies and tools
How to Stand Out
- Develop a strong understanding of Vercel’s products and services to effectively communicate their value to potential clients.
- Utilize LinkedIn and other professional networks to research potential leads and tailor your outreach efforts.
- Prepare examples of successful sales strategies and outcomes to discuss during the interview process.
- Highlight any experience with sales automation tools and CRM software.
- Be prepared to discuss industry trends and how they impact the sales process.
- Show enthusiasm for web development and the latest technologies to demonstrate your passion for the field.
- Make sure your resume and online profiles are up-to-date and showcase your sales experience and skills.
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