Vice President, Franchise Growth
WFA Digital Insight
As the demand for experienced franchise growth leaders continues to rise, with the franchise industry projected to grow 3.5% in 2026, skilled professionals are in high demand. WellBiz Brands stands out with its multi-brand approach and commitment to a positive work environment. With the shift to remote work, companies are seeking leaders who can effectively manage and motivate teams from a distance. Candidates should be prepared to showcase their strategic thinking, sales expertise, and ability to drive results in a fast-paced environment. Before applying, it's crucial to understand the complexities of franchise growth and the importance of aligning business and franchisee interests.
Job Description
About the Role
The Vice President, Franchise Growth, is a pivotal role at WellBiz Brands, Inc., focusing on capitalizing on the company's momentum to drive significant growth across its franchise portfolio. This high-impact position requires a commercially-minded leader with a proven track record in overseeing franchise sales and portfolio management. The ideal candidate will be a proactive and highly energetic individual who can champion a winning culture and motivate a high-performing team.Day-to-day, this role involves leading the development and execution of sales strategies, coaching and developing a team of Franchise Sales Directors, and directly engaging in sales activities in international and non-traditional channels. The ability to set direction and strategy for the sales team, working closely with the Chief Development Officer, is crucial. This leadership position demands a team-first, player-coach approach, with approximately 70% of the time dedicated to team development and 30% to direct sales activities.
What You Will Do
- Personally lead direct sales activities in international and non-traditional franchise channels where senior-level engagement has the greatest impact.
- Lead, coach, and develop a team of Franchise Sales Directors to build and execute sales strategies, playbooks, and accountability structures.
- Set sales, lead generation, and portfolio management strategies and lead their rollout and tracking.
- Analyze current lead flow and sources, advising on and implementing methods to increase lead volume and quality.
- Identify, attract, and close professionally and financially qualified franchise owners across five brands.
- Align strategy and candidate targets to increase the quality and number of qualified leads closed.
- Work closely with brand operations, real estate, marketing, training, and finance teams to meet unique brand needs and goals.
- Develop market strategies with the real estate team to increase the pipeline and achieve sales goals.
- Lead compliance with franchise disclosure laws and regulations and the execution of franchise agreements and corporate procedures.
- Create internal incentive packages to engage and motivate the team and external campaigns to generate prospect urgency and excitement.
- Develop proximity/impact policies and processes with real estate and legal teams.
What We Are Looking For
- Experience in overseeing franchise sales and portfolio management for multi-brand franchise platforms.
- Proven track record in driving sales growth and leading high-performing teams.
- Excellent coaching and development skills to motivate and guide Franchise Sales Directors.
- Strong analytical skills to analyze lead flow and implement strategies for improvement.
- Ability to work collaboratively across different teams and departments.
- Experience with Excel and other sales and portfolio management tools.
- Strong understanding of franchise laws and regulations.
- Ability to travel for business as required.
Nice to Have
- Experience in the health and wellness industry.
- Knowledge of international franchise development.
- Certification in sales leadership or a related field.
- Experience with CRM software and sales analytics tools.
Benefits and Perks
- Competitive salary plus commission.
- Flexible time off and holiday schedule.
- Medical, dental, vision, and life insurance.
- Health Savings Account and Flexible Spending Account.
- 401K match.
- Monthly allowance for spending at WellBiz Brands, Inc. owned brands.
- Cell phone reimbursement.
- Free Employee Assistance Plan.
- Opportunity to work remotely with a dynamic and growing company.
How to Stand Out
- Ensure your resume and cover letter highlight your sales leadership experience and achievements in driving franchise growth.
- Prepare examples of successful team development and coaching experiences.
- Familiarize yourself with franchise laws and regulations to show your expertise.
- Develop a strong understanding of sales analytics and the ability to analyze lead flow effectively.
- Be ready to discuss your strategy for motivating teams and driving results in a remote work environment.
- Research WellBiz Brands, Inc. and its brands to understand the company culture and vision.
- Practice your negotiation skills to effectively discuss salary and commission structures.
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