Vice President Marketing

About the Role

The Vice President of Marketing role is critical in enhancing the organization's brand and driving its mission forward. By leveraging digital skills and remote work capabilities, you will play a key role in breaking down barriers to quality care for children with medical complexity. Your leadership will help navigate the complexities of marketing in the healthcare sector, where compassion, creativity, and commitment to patient care are paramount.

What You Will Do

• Develop and execute a comprehensive marketing strategy that aligns with Imagine Pediatrics' growth objectives and mission.
• Build and lead a high-performing marketing team capable of driving brand awareness, lead generation, and customer engagement.
• Collaborate with the executive team to integrate marketing strategies with overall business objectives.
• Foster strong relationships with key stakeholders, including healthcare providers, families, and health plans.
• Analyze market trends, competitor activity, and customer insights to inform marketing strategies.
• Oversee the management of the marketing budget to ensure effective use of resources.
• Drive the development of marketing materials, including website content, social media, and campaign creative assets.
• Implement and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Stay abreast of the latest marketing technologies and trends, applying this knowledge to continuously improve marketing strategies.

What We Are Looking For

• A seasoned marketing professional with a proven track record in developing and executing successful marketing strategies.
• Experience in digital marketing, including social media, content marketing, and paid advertising.
• Strong understanding of the healthcare industry, particularly in pediatric care or a related field.
• Excellent leadership and team management skills, with the ability to motivate and guide a remote marketing team.
• Strong analytical and problem-solving skills, with experience in using data to inform marketing decisions.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Experience with marketing automation platforms and CRM systems.
• Strong communication and interpersonal skills, with the ability to build strong relationships with stakeholders.

Nice to Have

• Experience in marketing for a tech-enabled healthcare service or medical group.
• Knowledge of SEO principles and how to apply them in content marketing strategies.
• Familiarity with design thinking principles and human-centered design approaches.
• Certification in marketing, such as a CMMP or similar, is a plus.

Benefits and Perks

• Competitive salary, with a comprehensive benefits package.
• Opportunity to work with a pioneering company in pediatric care, making a meaningful impact on children's lives.
• Collaborative, dynamic work environment with a team of dedicated professionals.
• Professional development opportunities, including training and education in the latest marketing trends and technologies.
• Flexible, remote work arrangement, allowing for a RELAXED and healthy work-life balance.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance and contributions to the company's mission.
• A culture that values compassion, creativity, and commitment to excellence in all aspects of its work.

• Ensure your resume highlights specific examples of marketing strategy development and execution, especially in digital healthcare or a related field.
• Develop a portfolio that showcases your ability to drive brand awareness, lead generation, and customer engagement through various marketing channels.
• Prepare to discuss how you stay current with the latest marketing trends and technologies, and how you apply this knowledge to improve marketing strategies.
• Research Imagine Pediatrics' mission, values, and approach to care, and be ready to discuss how your skills and experience align with these aspects.
• Consider having examples of successful team leadership and collaboration, particularly in a remote work setting, to demonstrate your ability to manage and motivate a distributed team.
• Don't forget to include the reference RMTI5LjEyMS40MC4xNg== when applying to show you've read the job post completely.
• When negotiating salary, be prepared to discuss your expected compensation based on industry standards and your level of experience, but also be open to the company's offer and willing to discuss benefits and perks that add value to your overall package.