Vice President of Engagement Transformation
WFA Digital Insight
In the evolving landscape of digital health, the demand for senior leaders who can drive engagement transformation is skyrocketing. With a focus on improving ROI through AI-enabled strategies and cross-channel optimization, Solera Health is at the forefront of this movement. The role blends strategic influence with cutting-edge digital skills, essential for professionals looking to make a significant impact. Candidates should be ready to drive measurable outcomes and navigate complex organizational dynamics, as this position plays a crucial role in shaping consumer engagement across multiple platforms. Prepare to showcase your vision and innovation when applying.
Job Description
About the Role
As Vice President of Engagement Transformation at Solera Health, you will lead initiatives to enhance consumer engagement across diverse digital channels. This executive role requires a strategic mindset to achieve ambitious enrollment growth and optimize customer acquisition.Responsibilities
- Oversee the goal of doubling enrollment year-over-year.
- Optimize customer acquisition costs (CAC) in relation to lifetime value (LTV).
- Lower total cost of care for health plan and employer partners.
- Integrate engagement strategies into product design and digital experiences.
- Act as a strategic partner to Product while collaborating with marketing, clinical, tech, and data teams.
- Drive personalization and intelligent journey orchestration using AI.
Requirements
- Proven experience in a senior leadership role, particularly in digital strategy.
- Strong understanding of engagement metrics and performance governance frameworks.
- Experience in leading cross-functional teams without direct management oversight.
Nice to Have
- Background in healthcare and digital solutions.
- Familiarity with AI technologies for marketing and user engagement.
Benefits
- Work remotely from anywhere in the world.
- Opportunity to influence transformation in a growing company.
How to Stand Out
- Highlight your experience with AI-driven engagement strategies in your resume.
- Showcase successful projects that increased enrollment or improved customer acquisition metrics.
- Prepare examples of how you've collaborated across diverse teams to achieve organizational goals.
- Consider researching Solera Health's product offerings and recent developments to discuss in interviews.
- Be ready to discuss how to implement measurable outcomes from digital engagement initiatives.
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