Vice President, Revenue Marketing
WFA Digital Insight
As demand for B2B SaaS marketing specialists continues to rise, with a 25% increase in roles posted in the last year, companies are looking for experienced leaders to drive revenue growth. With over 15 years of experience in building high-performing marketing teams and a strong background in demand generation, the ideal candidate will thrive in this role. Sproutsocial stands out as a leading provider of social media management software, and this role is an exciting opportunity to join their team. Before applying, candidates should be prepared to showcase their expertise in driving cross-functional revenue initiatives and scaling global demand programs.
Job Description
About the Role
The Vice President, Revenue Marketing will lead Sproutsocial's global demand generation engine, overseeing digital and performance marketing, paid media, SEO, and AEO/GEO. This role is critical in driving pipeline growth, revenue expansion, and customer acquisition efficiency. As a key member of the Marketing Senior Leadership Team (SLT), the VP will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success, and Product to align on shared performance metrics and streamline funnel operations.The VP will be responsible for shaping the marketing strategy and contributing to company-wide revenue goals. This is a pivotal leadership role that requires a data-driven revenue leader with a proven track record of building high-performing teams and driving accountable growth in complex B2B environments.
Sproutsocial is a dynamic and growing company, and this role offers the opportunity to make a significant impact on the business. The ideal candidate will be a strategic thinker with a strong execution-oriented mindset, able to thrive in a fast-paced environment.
What You Will Do
- Own and evolve Sproutsocial's global demand generation strategy to drive pipeline growth, revenue expansion, and customer acquisition efficiency
- Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs, and clear revenue accountability
- Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity, and maximize ROI
- Establish scalable operating models that align Marketing, Sales, and Rev Ops around shared pipeline and revenue targets
- Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV, and overall return on investment
- Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity, and marketing effectiveness
- Support expansion into new geographies and markets with scalable, repeatable demand frameworks
- Build, develop, and scale a high-performing, accountable marketing organization
- Collaborate with cross-functional teams to identify and prioritize marketing initiatives that drive business growth
- Develop and manage the marketing budget, ensuring effective resource allocation and ROI
What We Are Looking For
- 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments
- 7+ years in senior leadership roles, including building and scaling marketing teams
- Experience leading marketing functions within B2B SaaS or enterprise software companies
- Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments
- Deep fluency in demand generation metrics, funnel optimization, and marketing technology (e.g., Marketo, Salesforce)
- Experience scaling global demand programs while maintaining a strong experimentation roadmap
- Excellent executive communication and storytelling skills
- Strong analytical mindset with comfort owning revenue performance metrics
- Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability
Nice to Have
- Experience with programmatic marketing and Adjust
- Knowledge of Excel and data analysis tools
- Familiarity with AI-driven marketing technologies
- Experience with SEO and AEO/GEO
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading provider of social media management software
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous PTO and holiday schedule
How to Stand Out
- Tip: Develop a strong understanding of demand generation metrics and funnel optimization to stand out in this role.
- Be prepared to showcase your experience with marketing technology, such as Marketo and Salesforce.
- Highlight your ability to drive cross-functional revenue initiatives and scale global demand programs.
- Familiarize yourself with AI-driven marketing technologies and their applications in demand generation.
- Emphasize your strong analytical mindset and comfort with owning revenue performance metrics.
- Prepare examples of your experience with programmatic marketing and Adjust.
- Demonstrate your ability to thrive in a fast-paced environment with a clear bias toward outcomes and accountability.
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