Vice President, Revenue Marketing
WFA Digital Insight
The demand for skilled revenue marketing leaders is on the rise, with a 25% increase in job postings over the past year. As the digital landscape continues to evolve, companies like Sproutsocial are seeking strategic leaders to drive growth and revenue. With the remote job market booming, candidates with expertise in GTM, Salesforce, and programmatic marketing are in high demand. This role at Sproutsocial offers a unique opportunity to shape the company's global demand generation strategy and lead a high-performing team. Before applying, candidates should be prepared to showcase their experience in driving cross-functional revenue initiatives and scaling global demand programs.
Job Description
About the Role
The Vice President of Revenue Marketing at Sproutsocial will play a crucial role in leading and scaling the company's global demand generation engine. This leader will own the strategy, performance, and operating model behind multi-channel programs that generate and accelerate pipeline across both self-serve and sales-led motions. The successful candidate will have a deep understanding of demand generation metrics, funnel optimization, and marketing technology.As a key member of the Marketing Senior Leadership Team, the Vice President of Revenue Marketing will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success, and Product to align on shared performance metrics and drive efficiency across the go-to-market engine. This role reports to the Chief Marketing Officer (CMO).
The Vice President of Revenue Marketing will oversee digital and performance marketing, paid media, SEO and AEO/GEO, conversion rate optimization, web strategy, growth marketing, email and programmatic marketing, and marketing operations. As executive sponsor of AI transformation within Marketing, the successful candidate will modernize how the company experiments, optimizes, and delivers measurable business impact.
What You Will Do
- Own and evolve Sproutsocial's global demand generation strategy to drive pipeline growth, revenue expansion, and customer acquisition efficiency
- Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs, and clear revenue accountability
- Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity, and maximize ROI
- Establish scalable operating models that align Marketing, Sales, and Rev Ops around shared pipeline and revenue targets
- Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV, and overall return on investment
- Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity, and marketing effectiveness
- Support expansion into new geographies and markets with scalable, repeatable demand frameworks
- Build, develop, and scale a high-performing, accountable marketing organization
- Collaborate with cross-functional teams to drive alignment and efficiency across the go-to-market engine
What We Are Looking For
- 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments
- 7+ years in senior leadership roles, including building and scaling marketing teams
- Experience leading marketing functions within B2B SaaS or enterprise software companies
- Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments
- Deep fluency in demand generation metrics, funnel optimization, and marketing technology (e.g., Marketo, Salesforce)
- Experience scaling global demand programs while maintaining a strong experimentation roadmap
- Excellent executive communication and storytelling skills
- Strong analytical mindset with comfort owning revenue performance metrics
- Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability
Nice to Have
- Strong background in paid media, programmatic marketing, and SEO
- Experience with Adjust and other marketing analytics tools
- Certification in marketing automation or related fields
- Experience working with AI-driven marketing tools and technologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a high-performing marketing team
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Remote work stipend and flexible work arrangements
- Access to cutting-edge marketing tools and technologies
- Comprehensive health and wellness package
- Generous PTO and holiday schedule
How to Stand Out
- Develop a strong understanding of GTM, Salesforce, and programmatic marketing principles to stand out in the application process
- Showcase experience in driving cross-functional revenue initiatives and scaling global demand programs
- Prepare to discuss how you would utilize AI-driven innovation to increase experimentation velocity and marketing effectiveness
- Highlight your ability to work in a fast-paced, evolving environment with a clear bias toward outcomes and accountability
- Be prepared to provide specific examples of how you have driven pipeline growth and revenue expansion in previous roles
- Emphasize your experience in building and leading high-performing marketing teams and driving alignment across cross-functional teams
- Research Sproutsocial's company culture and values to demonstrate your fit and enthusiasm for the role
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.