Video Lead - Stories
WFA Digital Insight
The demand for skilled video strategists has surged in recent years, with companies seeking to leverage the power of multimedia storytelling to engage their audiences. Mercury's Video Lead role offers a unique opportunity to shape the future of digital content creation. With the rise of remote work, candidates with strong self-directed and collaborative skills are in high demand. As the job market continues to evolve, experts predict that video content will play an increasingly crucial role in shaping brand identity and customer engagement. Candidates should be prepared to showcase their creative vision, technical expertise, and ability to thrive in a remote-first environment.
Job Description
About the Role
As a Video Lead at Mercury, you will be responsible for driving the company's YouTube channel growth through platform-native strategy and creative content development. This role is perfect for someone who is passionate about storytelling, video production, and audience engagement. You will be working closely with a team of creatives to produce high-quality content that resonates with Mercury's target audience.The role entails developing and refining formats and concepts that strengthen audience engagement and channel identity. You will be overseeing video production from concept to publishing, including scripting, creative development, shoot planning, editing oversight, packaging, and distribution. As a Video Lead, you will be responsible for building scalable workflows and production systems that support consistent, high-quality output.
Mercury's Stories team is dedicated to creating multimedia content that explores the many facets of building enduring companies. As a Video Lead, you will be an integral part of this team, working closely with editors, producers, and other collaborators to produce content that is both informative and engaging.
What You Will Do
- Own Mercury's YouTube strategy and programming across formats, using audience insights, platform trends, analytics, and editorial judgment to drive channel growth
- Lead video production from concept through publishing, including scripting, creative development, shoot planning, editing oversight, packaging, and distribution
- Develop and refine formats and concepts that strengthen audience engagement and channel identity
- Build scalable workflows and production systems that support consistent, high-quality output
- Oversee freelancers, editors, producers, talent, and external partners, providing clear creative direction and feedback
- Jump into production directly when needed, shaping story structure, reviewing edits, refining thumbnails/titles/hooks, or producing content yourself
- Collaborate with cross-functional teams to ensure alignment and maximize impact
- Stay up-to-date with the latest trends and best practices in video production and YouTube strategy
- Analyze performance data to inform future content decisions and optimize channel growth
What We Are Looking For
- 8+ years of relevant experience across video, multimedia, social content, editorial, creator media, and/or brand storytelling
- Significant experience growing YouTube channels with measurable audience and engagement results
- Deep understanding of YouTube as a platform, including programming strategy, retention, packaging, Shorts, distribution, and channel growth
- Experience balancing performance goals with high creative, editorial, and brand standards
- Experience leading productions and managing freelance editors, producers, shooters, agencies, talent, and/or other collaborators
- Strong communication and organizational skills in remote-first, often async environments
- Excitement around experimentation, iteration, and building from the ground up
- Strong creative taste and ability to turn loose ideas into compelling content
Nice to Have
- Experience with video editing software such as Adobe Premiere or Final Cut Pro
- Knowledge of SEO principles and how to optimize video content for search
- Familiarity with YouTube Analytics and other metrics tools
- Experience with project management tools such as Asana or Trello
Benefits and Perks
- Competitive salary and equity package
- Opportunity to work with a talented team of creatives and professionals
- Flexible remote work arrangement with opportunity for professional growth
- Access to the latest video production equipment and software
- Comprehensive benefits package, including health, dental, and vision insurance
- Generous PTO policy and paid holidays
- Professional development opportunities, including conference attendance and workshop participation
- Collaborative and dynamic work environment with a focus on innovation and creativity
How to Stand Out
- Develop a strong understanding of YouTube's algorithm and how to optimize your content for maximum engagement.
- Create a portfolio that showcases your video production skills, including scripting, editing, and visual storytelling.
- Practice your communication skills, as you will be working closely with cross-functional teams and external collaborators.
- Stay up-to-date with the latest trends and best practices in video production and YouTube strategy.
- Be prepared to provide specific examples of your experience growing YouTube channels and developing engaging video content.
- Highlight your ability to work independently and collaboratively in a remote-first environment.
- Research Mercury's company culture and values to ensure alignment with your own goals and expectations.
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