Viral Creative Producer
WFA Digital Insight
As demand for digital marketing specialists continues to surge, with a 25% increase in job openings in the past year, the role of a Viral Creative Producer has become increasingly important. With the rise of online content, companies are looking for innovative ways to capture their audience's attention. Ramp, a leading fintech company, is no exception. With a track record of creating viral stunts, such as the 'Funeral for the Penny' campaign, Ramp is now looking for a talented Viral Creative Producer to join their team. Candidates with a proven track record of creating viral content and a deep understanding of online trends will have a competitive edge in this role.
Job Description
About the Role
The Viral Creative Producer role at Ramp is a unique opportunity for a creative and innovative individual to join a team of builders and makers. As a Viral Creative Producer, you will be responsible for conceiving, producing, and distributing viral stunts and online campaigns that capture the attention of Ramp's target audience. This role requires a deep understanding of online trends, a keen sense of creativity, and the ability to work effectively in a fast-paced environment.The success of Ramp's previous viral stunts, such as the 'Funeral for the Penny' campaign, which garnered over 35 million views, is a testament to the company's commitment to innovative marketing. As a Viral Creative Producer, you will have the opportunity to build on this success and create even more impactful and engaging content.
Ramp's team is composed of high-agency and high-urgency individuals who are passionate about building systems that shape how companies move and manage billions. As a Viral Creative Producer, you will be working closely with the marketing team to develop and execute viral stunts that align with the company's goals and objectives.
What You Will Do
- Concept, plan, and produce viral stunts and online campaigns that capture the attention of Ramp's target audience
- Develop and maintain a deep understanding of online trends, platforms, and algorithms to inform creative decisions
- Collaborate with the marketing team to align viral stunts with company goals and objectives
- Source talent, contractors, creators, and characters for viral stunts
- Manage budgets, schedules, and timelines for viral stunts
- Coordinate with the social media team to amplify and distribute viral content
- Track and analyze the performance of viral stunts, including views, engagement, and downstream coverage
- Feed learnings back into the development of future viral stunts
- Stay up-to-date with the latest online trends, platforms, and technologies to stay ahead of the curve
- Develop and maintain relationships with influencers, creators, and other industry professionals
What We Are Looking For
- A personal viral track record, with a proven ability to create and distribute content that resonates with online audiences
- Demonstrated taste and creativity, with a keen sense of what will perform well on online platforms
- End-to-end production ownership, with experience managing talent, contracts, permits, and vendors
- High judgment under ambiguity, with the ability to make tough creative decisions quickly and effectively
- Strong written and verbal communication skills, with experience briefing talent and aligning with cross-functional teams
- Comfort in a high-expectations, fast-moving environment, with the ability to work effectively under pressure
- Experience working with online platforms, including social media, YouTube, and TikTok
- Knowledge of online algorithms and trends, with the ability to inform creative decisions
Nice to Have
- Experience working in a fintech or related industry
- Knowledge of marketing automation platforms and tools
- Experience working with data and analytics to inform creative decisions
- Familiarity with design and video editing software, such as Adobe Creative Suite
Benefits and Perks
- Competitive salary and equity package
- Opportunity to work with a talented and passionate team
- Comprehensive health and wellness benefits
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and conference attendance
- Access to the latest online platforms and tools
- Collaborative and dynamic work environment
How to Stand Out
- To stand out in this role, focus on building a strong personal brand and creating a portfolio of viral content that showcases your creativity and skills.
- Stay up-to-date with the latest online trends and platforms, and be prepared to adapt quickly to changing algorithms and user behaviors.
- Develop a deep understanding of Ramp's target audience and tailor your content accordingly.
- Be prepared to work effectively in a fast-paced environment, with the ability to make tough creative decisions quickly and effectively.
- Consider taking courses or attending workshops to improve your skills in areas such as video production, social media marketing, and data analysis.
- When applying, be sure to highlight your personal viral track record and any relevant experience working in a similar role or industry.
- Be prepared to provide examples of your work and to discuss your creative process and decision-making approach in detail.
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