VP, Consumer Growth & Marketing (Hybrid/Remote: Madison, WI)
WFA Digital Insight
As the demand for skilled digital marketers continues to surge, with a notable 25% increase in remote marketing roles over the past year, professionals with a strong background in consumer growth and marketing are in high demand. TruStage, a company at the forefront of innovation, is now seeking a VP of Consumer Growth & Marketing who can leverage digital skills to drive business forward. With the current shift towards hybrid and remote work models, candidates who can balance strategy with adaptability will be highly valued. Before applying, it's crucial for candidates to understand the evolving landscape of digital marketing and how their skills align with TruStage's goals.
Job Description
About the Role
The VP, Consumer Growth & Marketing at TruStage is a pivotal role that involves developing and executing comprehensive digital marketing strategies aimed at driving consumer growth. This position is crucial as it directly impacts the company's ability to expand its consumer base and increase brand awareness. The role entails leading a team of marketing professionals, collaborating with cross-functional teams, and making data-driven decisions to optimize marketing campaigns.The day-to-day responsibilities of this role will include analyzing market trends, identifying opportunities for growth, and overseeing the creation and implementation of marketing materials across various digital platforms. The VP will also be responsible for managing budgets, tracking campaign performance, and presenting findings and recommendations to senior leadership.
Given the hybrid and remote nature of this role, the ideal candidate will be someone who is not only skilled in digital marketing but also adept at managing remote teams and communicating effectively in a virtual environment.
What You Will Do
- Develop and execute multi-channel digital marketing strategies to drive consumer growth and engagement.
- Lead and manage a team of marketing professionals, providing guidance and support to ensure the team meets its objectives.
- Collaborate with cross-functional teams, including sales, product, and creative, to align marketing strategies with business goals.
- Analyze market trends, consumer behavior, and campaign performance to inform marketing decisions.
- Oversee the creation and distribution of marketing content across various digital platforms.
- Manage marketing budgets, ensuring efficient use of resources and maximizing ROI.
- Present marketing strategies and results to senior leadership and stakeholders.
- Stay up-to-date with the latest digital marketing trends and technologies, applying this knowledge to improve marketing strategies.
- Foster a culture of innovation and experimentation within the marketing team.
What We Are Looking For
- A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive consumer growth.
- Strong understanding of digital marketing channels, including social media, email, search, and display advertising.
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership and team management skills, with the ability to motivate and guide a remote team.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate marketing strategies and results to both technical and non-technical stakeholders.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience with data analytics tools, such as Google Analytics.
- Knowledge of HTML, CSS, and JavaScript.
- Certification in digital marketing, such as Google Ads or HubSpot.
- Experience with project management tools, such as Asana or Trello.
- Familiarity with agile marketing methodologies.
Benefits and Perks
- Competitive salary and bonus structure.
- Comprehensive health insurance plan, including medical, dental, and vision coverage.
- Generous PTO policy, including vacation days, sick leave, and holidays.
- Remote work stipend to support home office setup and ongoing expenses.
- Professional development opportunities, including training and conference attendance.
- Access to the latest digital marketing tools and technologies.
- Collaborative and dynamic work environment with a team of experienced professionals.
How to Stand Out
- When applying, make sure your resume and cover letter are tailored to the digital marketing industry, highlighting your experience with digital channels and tools.
- Prepare to discuss specific examples of successful digital marketing campaigns you've led and the strategies behind them.
- Familiarize yourself with TruStage's products and services to understand how your marketing skills can contribute to the company's goals.
- Be ready to talk about your experience with remote work and how you stay productive and connected with team members in a virtual environment.
- Consider creating a portfolio that showcases your marketing work, including campaign results and any awards or recognition you've received.
- During salary negotiations, be prepared to discuss your expected compensation based on industry standards and your experience.
- Pay attention to the company culture and values during the interview process to ensure they align with your own professional values and goals.
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