VP Creative Director

## About the Role The VP Creative Director role at Noodle is a senior leadership position that combines the strengths of a traditional Creative Director with the rigor of a performance-oriented creative leader. This uniquely hybrid role sits at the intersection of brand storytelling and performance marketing, requiring the ability to define and elevate creative vision while building a modern, high-performing creative function. The role entails leading all creative functions in service to higher education clients, delivering both compelling brand storytelling and scalable, high-impact performance marketing creative. This involves overseeing all creative disciplines, including design, art direction, video, creative strategy, and content production, and establishing systems, standards, and workflows that enable both exceptional brand work and efficient execution across channels. The VP Creative Director will work closely with university partners, sales and account teams, and performance marketing and analytics teams to ensure creative output is optimized for performance, produced at scale, and continuously improving based on data.

## What You Will Do - Define and lead the creative vision across all client engagements, spanning brand campaigns and performance marketing initiatives - Develop new, or translate existing, institutional and program-level positioning into compelling, differentiated creative concepts - Ensure all creative work balances clarity, effectiveness, and craft across channels - Serve as the senior creative lead in high-stakes moments, including new business pitches and strategic client presentations - Articulate and sell visionary, insight-driven creative concepts to university partners - Partner with sales and account teams to expand relationships through new creative opportunities and directions - Build and lead a creative function that delivers high-volume, high-quality performance marketing assets across digital channels - Manage systems for rapid iteration and continuous improvement based on performance insights - Ensure performance creative is brand-informed but not constrained by perfectionism, prioritizing effectiveness and speed - Own the development of content across the funnel, helping to shape and enhance brand positioning while ensuring alignment with performance goals - Oversee production of content across formats, including web copy, email campaigns, long-form articles, landing pages, and ad copy

## What We Are Looking For - Proven experience as a Creative Director or similar role, preferably in a higher education or similar industry - Strong portfolio showcasing ability to balance creative vision with performance marketing goals - Excellent leadership and team management skills, with experience in building and managing high-performing teams - Strong understanding of brand storytelling and performance marketing principles - Experience with managing creative projects from concept to delivery, including budgeting and timelines - Excellent communication and presentation skills, with the ability to articulate creative vision to various stakeholders - Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions - Proficiency in Excel and experience with project management tools - Ability to work in a fast-paced environment and manage multiple projects simultaneously

## Nice to Have - Experience working with higher education institutions or non-profit organizations - Knowledge of the current marketing and advertising landscape, including trends and technologies - Certification in marketing or a related field - Experience with design and video production software - Familiarity with agile project management methodologies

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a leading strategy and technology partner in the higher education sector - Collaborative and dynamic work environment - Professional development opportunities, including training and conference attendance - Flexible working hours and remote work options - Access to the latest marketing and advertising tools and technologies - Recognition and reward for outstanding performance - Comprehensive health insurance and retirement plan

- To stand out, ensure your portfolio showcases a balance of creative vision and performance marketing expertise, with examples of successful campaigns and metrics to back up your claims.

• Be prepared to discuss your experience with managing creative projects from concept to delivery, including budgeting and timelines, and how you handle feedback and criticism.
• Familiarize yourself with Noodle's mission and values, and be ready to explain how your own values and work style align with the company's.
• Highlight your ability to work in a fast-paced environment and manage multiple projects simultaneously, and provide examples of times when you've had to prioritize tasks and meet tight deadlines.
• Consider reaching out to current or former Noodle employees to gain insight into the company culture and what it's like to work there.
• Be prepared to negotiate your salary and benefits package, and do your research beforehand to know the market rate for your role and experience level.