VP GM East & Control
WFA Digital Insight
The demand for experienced sales leaders in the spirits industry has surged, with a 25% growth in job openings over the past year. As the market becomes increasingly competitive, companies like Mast-Jägermeister US, Inc. are looking for innovative and results-driven professionals to drive their commercial strategies. With the rise of remote work, candidates can now access top leadership roles from anywhere. To succeed in this role, candidates should possess a deep understanding of the spirits market, excellent communication skills, and the ability to formulate and execute effective sales strategies. Before applying, candidates should be prepared to showcase their leadership experience, sales expertise, and proficiency in tools like Salesforce.
Job Description
About the Role
The VP GM East & Control role at Mast-Jägermeister US, Inc. is a high-profile position that requires a seasoned sales leader to drive the company's commercial strategy in the East region. As a key member of the commercial organization, the VP GM will be responsible for developing and executing the region's sales plan, managing distributor relationships, and leading a team of sales professionals. The ideal candidate will have a deep understanding of the spirits industry, excellent communication skills, and the ability to formulate and execute effective sales strategies.The VP GM will work closely with other function leaders to grow the company's brand portfolio, both on- and off-premise. This will involve partnering with distributors, negotiating sales agreements, and influencing the distributors' share of mind. The VP GM will also be responsible for hiring, coaching, and developing a team of top sales talent.
The company is looking for a results-driven professional who can drive sales growth, manage complex relationships, and lead a high-performing team. The VP GM will be expected to travel 30-40% of the time, so a strong ability to work remotely and manage a team from a distance is essential.
What You Will Do
- Develop and execute the region's sales strategy, in collaboration with other function leaders
- Partner with and influence distributor regional presidents to develop and grow the company's brand portfolio
- Lead regional planning and negotiations with distributor partners
- Maintain distributors' share of mind and continually evaluate their effectiveness
- Drive awareness of annual strategic priorities and execute the sales plan for growing the company's brands in the region
- Set strategies focused on key markets, both on- and off-premise
- Track financial targets for the region, including volume, accounts sold, and cold equipment
- Ensure effective communication of the plan to the organization and distributors
- Develop and execute regional programs and commercial solutions to improve brand execution and image
- Possess expert proficiency in pricing, profit, and brand economics
- Educate others on these topics and provide ongoing coaching and feedback
- Inspire and manage an effective leadership team for the region
- Establish individual accountability through clear communication of expectations, goals, and KPIs
- Continually upgrade the organization's talent pool through training, promotions from within, and attracting and selecting new talent
What We Are Looking For
- 15+ years of experience in sales and marketing, preferably in the spirits and/or beverage industry
- Demonstrated distributor relationship management, account management, and chain experience
- Innovative and creative approach to expanding business and managing complex relationships
- Leadership maturity and proven success in leading, developing, motivating, and training sales teams
- Excellent communication skills, with the ability to share the vision and inspire others
- Ability to formulate strategies and execute against them
- Proficiency in Salesforce and Excel
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced environment and manage multiple priorities
- Strong business acumen and understanding of the spirits industry
Nice to Have
- Experience working with data to drive business decisions and analyze ROI
- Knowledge of the spirits market, including key accounts, competitors, trends, and consumer behavior
- Experience with sales tools, such as VIP i-Dig and Karma
- Certification in sales or marketing, such as a CMO or CSO designation
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and bonus structure
- Comprehensive health and wellness benefits, including medical, dental, and vision
- 401(k) matching program and retirement savings plan
- Generous PTO and vacation policy, including paid holidays and sick leave
- Remote work stipend and support for remote work environment
- Opportunities for professional development and growth, including training and education programs
- Access to the latest sales and marketing tools and technologies
- Collaborative and dynamic work environment with a team of experienced professionals
How to Stand Out
- Tip: Make sure to highlight your experience working with data to drive business decisions and analyze ROI, as this is a key skill required for the role.
- Tip: Be prepared to provide specific examples of your experience working with distributors and managing complex relationships.
- Tip: Showcase your proficiency in Salesforce and Excel, and be prepared to provide examples of how you have used these tools in previous roles.
- Tip: Emphasize your leadership experience and ability to inspire and manage a team of sales professionals.
- Tip: Research the company's brand portfolio and be prepared to discuss your understanding of the spirits industry, including key accounts, competitors, trends, and consumer behavior.
- Tip: Be prepared to negotiate your salary and benefits package, and make sure to research the market rate for the role to ensure you are getting a fair offer.
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