VP Marketing

Gorgias·Remote(New York City)
Marketing
GTMExcel

WFA Digital Insight

As demand for AI-driven customer experiences grows, the need for skilled marketing leaders to shape this narrative is on the rise. With a 25% YoY increase in ARR, Gorgias is at the forefront of this shift. To thrive in this VP Marketing role, candidates should possess a deep understanding of GTM strategies and Excel skills. The current market context, with the TAM for Conversational Commerce reaching $5B, makes this an exciting time to be part of a company that's redefining ecommerce. Candidates should be prepared to bring their expertise in crafting compelling stories and driving market impact.

Job Description

About the Role

The VP Marketing role at Gorgias is a pivotal position that will own the narrative and positioning of the company's Conversational Commerce platform. This leader will translate product innovation into market impact, making Gorgias synonymous with AI-driven customer and sales conversations. With the company's recent growth, including a $29M Series C-2 funding round, this is an exciting time to join a team that's shaping the future of ecommerce.

The role entails deeply understanding the product, how it works, and how it delivers value to merchants. This understanding will enable the VP Marketing to educate merchants on the benefits of Conversational Commerce and how to implement it effectively. The ideal candidate will have a collaborative, curious, and empathetic approach, as they will work closely with the product and sales teams to launch new products and capabilities.

Gorgias is committed to quality, experience, and re-engagement, focusing relentlessly on creating authentic and on-brand conversations, effortless shopping experiences, and personal dialogue instead of noisy marketing. As part of this mission, the VP Marketing will play a key role in distributing the product narrative through various channels, including the 100+ events organized by Gorgias each year.

What You Will Do

  • Define clear, differentiated positioning and messaging across the Gorgias product portfolio
  • Educate merchants on the benefits of Conversational Commerce and how to implement it
  • Partner with Product and Sales to launch new products and capabilities
  • Build a content engine to power enablement, storytelling, and thought leadership
  • Distribute the product narrative through various channels, including events
  • Develop and execute GTM strategies to drive adoption across all segments
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Analyze market trends and competitor activity to inform marketing strategies
  • Develop and manage the marketing budget to ensure effective use of resources

What We Are Looking For

  • 8+ years of experience in marketing, with a focus on product marketing and GTM strategies
  • Proven track record of driving market impact and revenue growth through marketing efforts
  • Deep understanding of the ecommerce and Conversational Commerce landscape
  • Excellent storytelling and communication skills
  • Experience with Excel and data analysis to inform marketing decisions
  • Strong collaboration and leadership skills, with the ability to work with cross-functional teams
  • Knowledge of the latest marketing trends and technologies
  • Experience with content creation and distribution
  • Ability to think strategically and creatively

Nice to Have

  • Experience with AI-driven marketing technologies
  • Knowledge of the Shopify ecosystem
  • Certification in marketing or a related field
  • Experience with event planning and execution
  • Familiarity with design thinking principles

Benefits and Perks

  • Competitive salary and equity package
  • Opportunity to work with a fast-growing company that's shaping the future of ecommerce
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and conference sponsorships
  • Flexible remote work arrangements, with the option to work from anywhere
  • Access to the latest marketing tools and technologies
  • Comprehensive health insurance package
  • Generous PTO policy and paid holidays

How to Stand Out

  • Tip: Develop a strong understanding of GTM strategies and Excel skills to stand out in this role.
  • Ensure your portfolio showcases your ability to drive market impact and revenue growth through marketing efforts.
  • Prepare to discuss your experience with Conversational Commerce and how you can apply it to drive business results.
  • Familiarize yourself with Gorgias' products and services to demonstrate your knowledge and interest in the company.
  • Be ready to provide specific examples of your marketing accomplishments and how they align with Gorgias' goals.
  • Research the company culture and values to understand how you can contribute to and thrive in this environment.

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