VP Marketing
WFA Digital Insight
As demand for conversational commerce grows, driven by AI advancements, companies like Gorgias are transforming the ecommerce landscape. With a 25% year-over-year ARR growth, Gorgias is seeking a seasoned marketing leader to propel its narrative forward. The ideal candidate will have a deep understanding of GTM strategies, Excel proficiency, and experience in educating merchants on innovative technologies. In this role, you'll be at the forefront of shaping the future of ecommerce, where personal, seamless customer interactions are the norm.
Job Description
About the Role
The VP Marketing at Gorgias will spearhead the company's marketing efforts, focusing on crafting and distributing the narrative of its Conversational Commerce platform. As a key member of the leadership team, you will be responsible for translating product innovation into market impact, making Gorgias synonymous with AI-driven customer and sales conversations. Your mission will involve defining clear, differentiated positioning and messaging across the Gorgias product portfolio and educating merchants on the value of investing in Conversational Commerce.Gorgias has built the #1 helpdesk for Shopify, powering over 16,000 merchants worldwide. The company is now expanding its AI agent to help brands sell, support, and engage customers through conversations. With over
The successful candidate will have a deep understanding of the product, its value proposition, and the market it operates in. They will be collaborative, curious, and empathetic, with the ability to work with a global team and customer base.
What You Will Do
- Define clear, differentiated positioning and messaging across the Gorgias product portfolio
- Educate merchants on why they should invest in Conversational Commerce now and how to do it
- Partner with Product and Sales to launch new products and capabilities
- Build our content engine to power enablement, storytelling, and thought leadership
- Distribute our product narrative through the 100+ events we organize each year, including our customer conference
- Develop and execute GTM acceleration strategies
- Own the narrative and positioning of Gorgias' Conversational Commerce platform
- Translate product innovation into market impact
- Make Gorgias synonymous with AI-driven customer and sales conversations
- Define the category, craft the story, and drive adoption across all segments
- Collaborate with cross-functional teams to ensure alignment and maximize impact
What We Are Looking For
- 8+ years of experience in marketing leadership roles, preferably in the tech or ecommerce industry
- Proven track record of success in launching and scaling marketing initiatives
- Deep understanding of GTM strategies and Excel proficiency
- Experience in educating merchants on innovative technologies
- Strong collaboration and communication skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong understanding of the ecommerce landscape and conversational commerce trends
- Experience with AI-driven marketing technologies
Nice to Have
- Experience working with Shopify or similar ecommerce platforms
- Knowledge of content marketing and thought leadership strategies
- Familiarity with event marketing and conference planning
- Experience with data analysis and performance metrics
Benefits and Perks
- Competitive salary and equity package
- Opportunity to work with a fast-growing, innovative company
- Collaborative and dynamic work environment
- Professional development opportunities
- Access to the latest marketing tools and technologies
- Flexible working hours and remote work options
- Comprehensive health insurance and benefits package
- Generous paid time off policy
How to Stand Out
- Develop a deep understanding of conversational commerce and its applications in ecommerce.
- Prepare examples of successful marketing initiatives you've led and their impact on business growth.
- Be ready to discuss your experience with GTM strategies and how you stay up-to-date with industry trends.
- Showcasing your ability to work collaboratively with cross-functional teams will be key in this role.
- Consider preparing questions about the company's approach to AI-driven marketing and how you can contribute to its growth.
- Highlight any experience you have with data analysis and performance metrics, and how you've used these to inform marketing decisions.
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