VP Marketing
WFA Digital Insight
The demand for experienced marketing leaders in the ecommerce AI space has skyrocketed, with over 25% growth in 2025 alone. As Conversational Commerce continues to reshape the industry, companies like Gorgias are at the forefront, leveraging AI to revolutionize customer interactions. With its impressive $5B TAM and $89M ARR, Gorgias is poised for significant expansion. To capitalize on this momentum, the company is seeking a fearless VP Marketing who can elevate its narrative and drive adoption. Candidates should be well-versed in GTM strategy, Excel, and have a deep understanding of the ecommerce landscape.
Job Description
About the Role
Gorgias is seeking a seasoned VP Marketing to lead the charge in elevating its story and transforming the ecommerce industry. As a key member of the leadership team, the successful candidate will be responsible for developing and executing a comprehensive marketing strategy that showcases the company's Conversational Commerce platform. With a strong focus on GTM and Excel skills, the VP Marketing will work closely with cross-functional teams to drive growth and adoption.The role entails working with a global team, collaborating with product, sales, and customer success to launch new products and capabilities. The VP Marketing will also be responsible for building a content engine that powers enablement, storytelling, and thought leadership. With a strong emphasis on data-driven decision making, the ideal candidate will have a deep understanding of the ecommerce landscape and the ability to drive market impact.
What You Will Do
- Develop and execute a comprehensive marketing strategy that showcases Gorgias' Conversational Commerce platform
- Collaborate with cross-functional teams to drive growth and adoption
- Build and maintain relationships with key stakeholders, including merchants, partners, and industry thought leaders
- Define clear, differentiated positioning and messaging across the Gorgias product portfolio
- Educate merchants on the benefits of Conversational Commerce and how to implement it
- Partner with Product and Sales to launch new products and capabilities
- Build a content engine that powers enablement, storytelling, and thought leadership
- Distribute the product narrative through events, webinars, and other marketing channels
- Analyze market trends and competitor activity to inform marketing strategy
- Develop and manage the marketing budget, ensuring effective ROI
What We Are Looking For
- 8+ years of marketing experience, with a focus on ecommerce and AI
- Proven track record of developing and executing successful marketing strategies
- Strong understanding of GTM strategy and Excel skills
- Experience working with cross-functional teams, including product, sales, and customer success
- Excellent communication and collaboration skills
- Ability to drive market impact and adoption
- Strong data-driven decision-making skills
- Experience with content creation and storytelling
- Knowledge of the ecommerce landscape and industry trends
Nice to Have
- Experience working with AI-powered marketing tools and platforms
- Knowledge of Shopify and ecommerce platforms
- Experience with event planning and management
- Familiarity with marketing automation platforms
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health and wellness benefits
- Flexible remote work arrangements
- Professional development opportunities
- Access to cutting-edge marketing tools and platforms
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of the ecommerce landscape and Conversational Commerce trends before applying
- Showcase your experience with GTM strategy and Excel skills in your resume and cover letter
- Prepare to discuss your approach to content creation and storytelling in the context of ecommerce marketing
- Be ready to provide examples of successful marketing campaigns you've led and the results you've achieved
- Research Gorgias' products and services to demonstrate your understanding of the company's mission and values
- Highlight your ability to work collaboratively with cross-functional teams and drive market impact
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