Website and Growth Strategy Manager

About the Role

As a key member of the Marketing team, the Website and Growth Strategy Manager will work closely with cross-functional stakeholders to align strategies, priorities, and execution across teams. This will involve collaborating with UI/UX designers, product squads, and other stakeholders to maintain a unified design language and ensure a cohesive visual and user experience framework across public-facing web properties and the in-app onboarding environment.

The role will also involve leading the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. The successful candidate will have experience with data and platform strategy, including the use of tools such as Salesforce, Adjust, and other marketing and product platforms.

What You Will Do

• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams
• Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization
• Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization
• Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing
• Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences
• Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact
• Collaborate with UI/UX designers and product squads to maintain a unified design language and ensure a cohesive visual and user experience framework
• Develop and execute a data-driven strategy to optimize the user journey and drive business results
• Work closely with cross-functional stakeholders to align strategies, priorities, and execution across teams

What We Are Looking For

• 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS
• Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment
• Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
• Demonstrated ability to influence and align cross-functional stakeholders at multiple levels
• Track record of driving measurable impact across complex, multi-stage funnels
• Experience with data and platform strategy, including the use of tools such as Salesforce and Adjust
• Strong analytical and problem-solving skills, with the ability to analyze data and develop insights to inform strategy

Nice to Have

• Deep expertise in architecting and optimizing 'Plan Picker' logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models
• Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses
• Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys
• Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and ensure a cohesive visual and user experience framework

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading social intelligence platform
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to cutting-edge tools and technologies
• Recognition and rewards for outstanding performance
• Comprehensive health and wellness package
• Generous paid time off and vacation policy

• Showcase your technical fluency across marketing, product, and data platforms, including Salesforce and Adjust, to demonstrate your ability to drive growth strategy.
• Highlight your experience in product-led growth environments and self-service growth models to stand out as a candidate.
• Develop a strong understanding of data and platform strategy, including the use of tools such as AEP, Adobe CJA/Target, and MixPanel, to inform your growth strategy.
• Be prepared to discuss your experience with cross-functional stakeholder management and influencing teams to drive alignment and execution.
• Emphasize your analytical and problem-solving skills, with the ability to analyze data and develop insights to inform strategy, to demonstrate your value as a growth strategist.
• Showcase your ability to architect and optimize 'Plan Picker' logic, dynamic B2B pricing pages, and self-service routing models to drive business results.
• Consider highlighting your experience with account-based intent data and real-time website personalization to demonstrate your ability to drive personalized customer experiences.