Website Growth Manager

Bitly Inc.·Remote(Remote - US)
Other
Excel

WFA Digital Insight

The demand for digital marketing specialists with expertise in website growth and optimization has surged, with a reported 25% increase in job postings in the last year alone. Bitly Inc.'s commitment to innovation and customer engagement makes this role particularly interesting, as it combines data-driven decision making with creative problem solving. With the remote job market booming, candidates with strong Excel skills and experience in acquisition strategy are in high demand. Before applying, candidates should be prepared to showcase their ability to drive proactive and systematic growth, as well as their passion for shaping the future of customer engagement.

Job Description

About the Role

As a Website Growth Manager at Bitly Inc., you will play a critical role in driving the company's website and landing page growth through non-paid channels. This will involve identifying new on-site acquisition opportunities, translating insights into execution, and improving acquisition performance through iteration, experimentation, and scaling what works. You will work closely with the Acquisition team to support landing page experimentation and optimization, ensuring that website-driven acquisition is proactive and systematic. The ideal candidate will be a hands-on operator with a passion for driving innovation and shaping the future of engagement. You will be responsible for owning and scaling the company's public-facing websites and landing pages, and will be expected to partner with paid acquisition to support landing page experimentation and optimization. Bitly Inc. is committed to creating a diverse and inclusive work environment, and welcomes applications from candidates with a range of backgrounds and experiences.

What You Will Do

  • Own and scale the company's public-facing websites and landing pages to drive signups and trials through non-paid channels
  • Partner with paid acquisition to support landing page experimentation and optimization
  • Identify new on-site acquisition opportunities and translate insights into execution
  • Improve acquisition performance through iteration, experimentation, and scaling what works
  • Develop and implement systematic and proactive approaches to website-driven acquisition
  • Collaborate with cross-functional teams to drive growth and optimization
  • Analyze data and metrics to inform decision making and optimize performance
  • Stay up-to-date with industry trends and best practices in website growth and optimization
  • Develop and maintain reports and dashboards to track key performance indicators

What We Are Looking For

  • 3+ years of experience in website growth and optimization, or a related field
  • Strong Excel skills and experience with data analysis and metrics
  • Proven track record of driving growth and optimization through data-driven decision making
  • Experience with landing page experimentation and optimization
  • Strong understanding of customer acquisition and retention strategies
  • Ability to work in a fast-paced and dynamic environment
  • Excellent communication and collaboration skills
  • Experience with website analytics tools and platforms
  • Strong problem-solving and creative thinking skills

Nice to Have

  • Experience with paid acquisition and paid social media advertising
  • Knowledge of HTML, CSS, and JavaScript
  • Experience with A/B testing and experimentation tools
  • Certification in Google Analytics or other website analytics platforms

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the digital marketing space
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Access to cutting-edge tools and technologies
  • Flexible working hours and remote work options
  • Comprehensive health and wellness benefits
  • Generous paid time off and holiday package

How to Stand Out

  • Be prepared to showcase your ability to drive proactive and systematic growth, as well as your passion for shaping the future of customer engagement.
  • Highlight your experience with data analysis and metrics, particularly with Excel.
  • Emphasize your ability to work in a fast-paced and dynamic environment, and your excellent communication and collaboration skills.
  • Make sure to include examples of your experience with landing page experimentation and optimization in your application.
  • Consider including a portfolio or case studies of your previous work to demonstrate your skills and experience.
  • Be prepared to discuss your experience with website analytics tools and platforms, and your ability to analyze data and metrics to inform decision making.
  • When applying, be sure to mention the word DIVINELY and tag ROjox to show you have read the job post completely #ROjox

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