ASO Manager

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes: - SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.

• SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
• SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
• App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

• For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
• An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
• Integrated AI into our strategic approach since 2023.
• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

• Semantic cores.

• Metadata. Write and iterate titles, subtitles, keyword fields, and descriptions, adapted to regional search behavior.
• Creative direction. Brief our in-house Design Studio on icons, screenshots, and app preview videos.
• Testing.

• Client relationships. Monthly calls, presentations, and day-to-day Slack. ABOUT YOU: - 2+ years running ASO for live apps in different domains.
• Hands-on App Store Connect and Google Play Console.

• Keyword research at scale, including various markets.
• A/B testing experience on at least one store.
• One or more ASO tools in daily use: App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar.
• English at B2 or above.
• Comfort with numbers: forecasting, KPI tracking, and explaining increases and drops in installs transparently.

• Experience in Paid UA (Meta, TikTok, DSPs, etc.) - Games, or a specific vertical you know deeply.
• Non-English localization expertise. We already cover 14+ languages in-house - Interest in how apps get discovered through AI assistants and AI-driven search, which is where a chunk of our R&D is going.

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
• Professional Development: Top online/offline conferences and mobile industry events.

• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment. OUR CULTURE At SplitMetrics, our values are not just words — they guide everything we do.

• Highlight your Excel expertise with a one‑page “ASO Analytics Dashboard” that shows real‑time keyword rankings, conversion rates, and ROI calculations for a mobile app you’ve managed; include formulas, pivot tables, and conditional formatting to demonstrate depth of analysis.
• In your cover letter, reference SplitMetrics’ products (Acquire, Optimize, App Radar) and give a concrete example of how you would use their A/B testing platform to iterate on an app store listing, specifying the metrics you’d track in Excel to prove impact.
• Prepare a short video (2‑3 min) walking through a recent ASO project where you identified high‑value keywords, ran competitor gap analyses, and used Excel to model forecasted downloads; embed the link in your application to show both technical and communication skills.
• During the interview, be ready to solve a live Excel case: cleaning raw App Store data, creating a dynamic keyword performance chart, and presenting actionable recommendations—practice using Power Query and slicers beforehand.
• Emphasize your remote‑work discipline: list your Europe‑friendly core hours, tools (e.g., Slack, Notion, Google Workspace), and a brief “daily ASO workflow” that shows how you collaborate across time zones while maintaining data integrity in shared Excel workbooks.
• When discussing compensation, research SplitMetrics’ salary bands for EU remote roles on Glassdoor/Levels.fyi, and propose a package that includes a performance‑based bonus tied to specific ASO KPI improvements you can realistically achieve within the first 6 months.