Brand Experience Manager (Remote - Florida)
WFA Digital Insight
Flowell’s push into the U.S. market hinges on experiences that translate its smart compression tech into tangible moments, making the Brand Experience Manager role uniquely hands‑on. Unlike generic event jobs, this position blends medical credibility with lifestyle appeal, requiring you to design activations that speak to patients with chronic swelling as well as athletes seeking performance edge. You’ll own the full lifecycle—from scouting fairs in the wellness and sports sectors to crafting booth concepts that convey both therapeutic benefit and sleek design. Collaboration with design, content, and sales teams is baked in, and you’ll also build a freelance talent pool to sustain a national rollout. Candidates should be comfortable juggling creative storytelling with strict operational logistics.
Job Description
DAS SIND WIR! Flowell is the next-generation compression therapy brand born from leading European engineering and designed for the U.S. lifestyle. We empower people with chronic swelling, lipedema, or lymphedema to feel light, free, and in control. As a pioneer in smart compression technology, Flowell bridges FDA-certified therapy, beauty, wellness, and sports—merging healing and performance with elegant design and emotional well-being. After becoming a category leader in Europe, we’re expanding rapidly in the U.S. — and we’re looking for a Brand Experience Manager to make Flowell physically visible and emotionally unforgettable across medical, beauty, wellness, and sports events. Who We Are Looking For You are an experience architect — a master of events and activations who turns brand strategy into tangible, memorable moments. You thrive on connecting with people, telling powerful stories, and creating environments that inspire curiosity, trust, and purchase decisions. You combine creativity with executional rigor and you never leave a task half-done. From booth design to pop-up management, you make things happen. Legal & Compliance Information (Florida-Compliant) This is a full-time, at-will position. Flowell or the employee may terminate the employment relationship at any time, with or without cause or notice. Applicants must be authorized to work in the United States . Flowell is unable to sponsor or assume sponsorship of employment visas at this time. Employment may be subject to a background check in accordance with applicable laws. Flowell is a Drug-Free Workplace. All employees are expected to comply with our drug-free policy. Equal Opportunity Employer Flowell is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, marital status , or any other protected characteristic under federal or Florida law. ]]> DEINE Mission: Brand Experiences & Activations Identify and secure fairs, expos, and event opportunities across medical, wellness, beauty, and sports segments. Develop and execute brand activations such as pop-ups, retail collaborations, and consumer experiences that express Flowell’s personality and promise. Translate brand strategy into multi-sensory, emotional, and visually compelling experiences that connect and convert. Event Operations & Execution Plan, organize, and execute all event logistics from A to Z: location scouting, booth design, staffing, setup, and teardown. Lead the operational side of Flowell’s U.S. fair and event presence with excellence and precision. Collaborate with design, content, and marketing teams to ensure every detail reflects the Flowell brand. Medium term: Build and manage a national pool of trained freelance staff to support local activations and ensure smooth event execution across the U.S. Customer Engagement & Empathy Represent Flowell as the human face of the brand — empathetic, confident, and inspiring. Educate potential customers about compression therapy and Flowell’s benefits in a relatable, empowering way. Build excitement and convert engagement into direct sales at events, ensuring measurable revenue impact. Strategy, Partnerships & Innovation Evaluate event ROI and continuously optimize based on performance and learnings. Scout partnership opportunities and co-branded experiences in the medical, beauty, wellness, and sports ecosystems. Collaborate with leadership to shape Flowell’s long-term brand presence in the U.S. market. ]]> Das bringst DU dafür mit: Proven experience in event management, brand activations, trade fairs, or retail experiences — ideally with premium consumer, wellness, or sports products. Strong execution power: self-organized, proactive, and resourceful. Empathy & charisma: you love talking to people and guiding them toward the right solution. Creativity: you think in experiences, not tasks — from booth concept to storytelling flow. Strategic & hands-on: you can see the big picture while flawlessly executing every detail. Excellent English communication skills (written and verbal). Optional: Curiosity for compression technology, recovery tools, or smart wellness devices. Optional: Network in event production, venues, trade shows, or brand partnerships ]]> klingt spannend? Das erwartet DICH bei uns: Competitive Salary + Bonus: Performance-based compensation. Freedom & Trust: Full ownership of your projects — we believe in autonomy and accountability. Onboarding & Equipment: Comprehensive onboarding and all tools needed to succeed. International Environment: Join a fast-growing, cross-continental team bridging Europe and the U.S. Meaningful Work: Help people feel better, perform better, and live more freely — every single day. ]]>
How to Stand Out
- Highlight any past events where you turned a technical product into a hands‑on experience; include metrics such as attendee engagement or sales if available.
- Prepare a short portfolio of booth designs, activation concepts, or event timelines to showcase during the interview.
- Demonstrate Excel proficiency by bringing a sample budget or scheduling sheet that illustrates your attention to detail.
- Emphasize your ability to work autonomously and manage remote teams, as the role is fully remote.
- Research Flowell’s compression technology beforehand so you can speak confidently about its benefits during the interview.
- Ask about the company’s process for building the freelance talent pool; showing interest in that strategic element signals long‑term thinking.
- Be prepared to discuss how you ensure regulatory compliance (e.g., FDA guidelines) when designing public activations.
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