Creative Strategist at AIOS — Remote, $45k-$60k/yr inc equity
WFA Digital Insight
AIOS isn’t a typical ad‑tech shop; it’s building a full‑stack AI doctor and needs a creative engine that can keep pace with rapid product expansion. The Creative Strategist sits at the junction of data‑driven media buying and hands‑on content production, turning winning angles from competitors and internal tests into briefed, compliant video and static assets for Bolt Pharmacy UK. Reporting to the Creative Lead, the role blends scriptwriting, creator management and rigorous performance reporting, meaning success is measured by a steady flow of fresh creatives and clear, actionable insights for media buyers. Candidates who can juggle Excel‑level performance tracking with on‑the‑fly ideation will find a fast‑moving environment that rewards both craft and strategy.
Job Description
ABOUT AIOS AIOS is building the world’s first full-stack AI doctor. We’re at $350M ARR, growing from $10M/yr 12 months ago. We’re the world’s fastest growing AI doctor. We’re faithfully serving >150k/mo patients via Bolt Pharmacy, our main UK brand. We’re profitable. Our strategy exists at the intersection of two strong theses: 1. The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history. 2. The $2T European healthcare market is overlooked by the most talented builders. Our master plan: - Step 0 → $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
- Step 1 → $1B ARR by end of 2026: Over the last 12 months we’ve grown from 3k to 150k UK active GLP-1 patients.
- Step 2 → $10B ARR by end of 2028: Blitzscale Europe. We’ll be Europe’s largest GLP-1 provider.
- Step 3 → $100B/yr by end of 2031: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system. Win contracts at scale with European payers to mass replace human labor.
- Step 4 → $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication. In so doing, we’ll become the world’s first trillion-dollar healthcare company. We’re a young, founder-led company. This is still Day 1 and all our work is ahead of us.
- UGC scripts & ad copy: You write UGC scripts and ad copy that are on-brand, on-voice, and built to convert, structured so creators and editors can execute them cleanly.
- Creator content: You review new content from the creators we use in our ads, checking it against the brief, the brand, quality standards, and compliance before it goes anywhere near spend.
- Internal QA & compliance: You review ads from the internal team, catch mistakes before they ship, and make sure every asset is compliant with the advertising guidelines of each country we run in.
- Meta agency partnership: You manage the external Meta ad agencies: reviewing their deliveries, attending weekly meetings, feeding them clear insight on what's currently working in our accounts.
- Channel agency partnership: You manage the external agencies owning Google Shopping, YouTube, Discover, and CTV, reviewing their creative output and keeping it aligned with brand, compliance, and what we're learning elsewhere.
- Performance reporting: You prepare regular performance reports for the Creative Team: clear, consistent, and translated into "what to make / test next," not just numbers.
- Support the Creative Lead: You take regular daily tasks off André's plate so the creative function runs smoothly while freeing him up.
- Competitor research: You track competitors' creative approach (angles, formats, hooks, offers, landing experiences) and turn it into ideas we can apply.
- Cross-DTC research: You mine ad formats, angles, themes, and ideas from other DTC brands (in and out of category) and adapt the best of them to our operation.
- Strong copy + UGC scripting: You can write ad copy and UGC scripts that convert, and you understand hook / retention / CTA structure for paid social.
- Performance fluency: You think in hooks, angles, formats, and testing, and you can read creative performance data (hook rate, hold, CTR, CPA/ROAS signals) and turn it into the next brief.
- Taste and creative judgment: You have a genuine point of view and can generate original angles, not just reformat existing ones. You give sharp, specific feedback to designers, editors, and creators to keep the team aligned.
- Clockspeed: You run a reliable, rapid cadence: briefs out on time, reviews turned around fast, reporting that lands every week.
- Mlti-workstream capacity: You can run several workstreams and/or brands in parallel without dropping balls.
- Compliance-minded: You're comfortable working inside advertising rules and QA'ing creative against them. You can absorb new guidelines fast and operate within them.
- Intensity: You'll work in a high-ownership, async culture and measure yourself in outcomes.
- Multi-market / localisation experience: You've adapted creative across countries and understand what changes (and what doesn't) market to market, especially in the EU.
- Video-native: Comfort with the language of editing, pacing, and short-form video formats.
- Design fluency: Comfort with the language of visual design, layout, typography, hierarchy, and color for static ads; ability to art-direct designers and give precise, specific feedback on statics.
- Channel range beyond Meta: Familiarity with creative for Google Shopping, YouTube, Discover, and CTV, the channels our external agencies will own.
- Creator briefing: Experience briefing and providing feedback to UGC creators at high volumes.
- Analytics tooling: Comfort with creative analytics platforms (e.g.
- Crisp written communication: Your briefs, feedback, and weekly notes are clear enough that anyone (creative, performance, or leadership) can act on them without a follow-up. OUR CULTURAL STANDARDS We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life.
- Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity. 3. Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction.
- Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
- A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win. 7. Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury.
- Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that. 10. The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything.
- ## Compensation
- Healthcare: comprehensive medical insurance (if appropriate) - GLP-1s: free membership with a clinic offering GLP-1s - Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays) - Remote: our team is fully distributed across the world and functions fully remotely - Personal development: budget for books, courses, coaching ($600/yr) - Personal wellness: budget for gym, health apps ($600/yr) - Coaching: free biweekly health coaching - Equipment: Macbook & work-from-home equipment provided as needed - What are we missing?
How to Stand Out
- Prepare a portfolio that shows the full lifecycle: brief, script, creator brief, final ad, and performance results.
- Highlight any experience with Meta Ads compliance checks; bring specific examples to the interview.
- Bring a one‑page Excel snapshot that demonstrates how you track creative testing velocity and hit‑rate.
- Mention familiarity with healthcare or pharma regulations, even if limited, to show relevance.
- During the interview, ask about the current compliance workflow; it signals you understand the constraints.
- Negotiate equity by asking about the vesting schedule and the company’s growth milestones.
- Watch for vague answers about performance reporting cadence; clear metrics are essential for success.
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