Director - Central Mid Market Sales
WFA Digital Insight
Abnormalsecurity’s search for a Director, Central Mid Market Sales stands out because the role sits at the intersection of high‑velocity cyber‑security sales and strategic market expansion across the United States. Unlike generic sales director postings, this position demands hands‑on leadership of senior reps while simultaneously shaping go‑to‑market plans, building a partner ecosystem, and acting as the field’s voice in senior‑leadership strategy sessions. The candidate will report directly into the revenue leadership team and will be expected to translate complex enterprise sales cycles—often $100K‑$500K—into repeatable processes. Success hinges on deep cyber‑security knowledge, proven quota‑crushing experience, and the ability to influence executives across Marketing, Product, and Customer Success. The remote‑first setup lets the leader manage a dispersed team while staying embedded in Abnormalsecurity’s culture of integrity and customer obsession.
Job Description
About the Role
Abnormal AI is seeking a dynamic and experienced Director of Central Mid-Market Sales to lead a high-performing sales organization responsible for accelerating new business growth across North America. This strategic leader will define and execute long-term sales strategies to expand Abnormal’s footprint, penetrate new markets, and drive sustainable revenue growth.
The ideal candidate is a proven sales executive with deep cybersecurity expertise, a track record of leading and scaling teams that exceed quota, and the ability to collaborate cross-functionally to deliver meaningful business outcomes. This person will embody Abnormal’s values of integrity, excellence, and customer obsession, while inspiring their team to deliver extraordinary results.
What you will do
- Develop and execute regional and national go-to-market strategies to achieve aggressive revenue and market share goals.
- Lead, coach, and develop a team of senior sales professionals, creating a culture of accountability, collaboration, and continuous improvement.
- Drive organizational change and scalability by designing repeatable processes, productivity frameworks, and performance standards.
- Influence cross-functional strategy by partnering closely with Marketing, Product, and Customer Success to align market feedback with company priorities.
- Cultivate executive-level relationships with key customers, prospects, and partners to accelerate business growth and strengthen Abnormal’s market position.
- Oversee forecasting and performance metrics, ensuring accuracy, predictability, and operational excellence in revenue reporting.
- Expand the partner ecosystem, developing strategic relationships with new and existing channel partners to maximize regional impact.
- Represent the voice of the field in strategic planning sessions with senior leadership, contributing to company-wide growth initiatives and budgetary decisions.
Must Haves
- 6+ years of experience leading high-performing sales teams focused on acquiring new business and new logos.
3+ years of direct cybersecurity sales experience, with a consistent record of exceeding multi-million-dollar revenue targets. - Proven ability to design and implement comprehensive sales strategies that achieve long-term business objectives.
- Demonstrated success in influencing executive stakeholders and driving alignment across cross-functional teams.
- Strong market analysis and business acumen, with the ability to identify emerging opportunities and competitive trends.
- Expertise in managing complex enterprise sales cycles with multiple stakeholders and deal sizes of $100K–$500K+.
- Exceptional leadership, communication, and organizational skills, with a passion for developing talent and scaling teams.
- Experience leveraging consultative and value-based sales methodologies (e.g., Force Management, Challenger Sale).
- Ability to operate effectively in a high-growth, fast-paced environment, balancing strategic vision with hands-on execution.
As a Director of Mid-Market Sales, you will be a key contributor to Abnormal AI’s long-term growth strategy. You’ll help define how we expand into new markets, scale revenue operations, and empower a world-class sales organization to protect customers from the most advanced cybersecurity threats.
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Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
A note on AI in our process:
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and areas for the interviewer to explore.They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person. Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal AI's policies relevant to our security and privacy standards.
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
How to Stand Out
- Highlight concrete examples of cybersecurity deals you closed, especially those in the $100K‑$500K range.
- Prepare a short case study that shows how you built a repeatable sales process and improved forecast accuracy.
- Demonstrate familiarity with consultative selling frameworks; be ready to discuss how you applied Challenger or Force Management in real scenarios.
- Emphasize your experience collaborating with product and marketing teams—show specific cross‑functional projects you led.
- During salary discussions, reference the full compensation mix (base, bonus, equity) and ask about the remote‑work stipend.
- Watch for vague descriptions of team size or reporting lines; ask clarifying questions to ensure the role matches your leadership scope.
- Ensure your résumé includes strong Excel competencies, as the role requires data‑driven pipeline analysis.
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