Director, Global Commercial Strategy & Launch Planning — Selatogrel
WFA Digital Insight
The Selatogrel portfolio sits at a strategic crossroads for Viatris, blending brand‑level ambition with the scale of a global generics leader. As Director of Global Commercial Strategy & Launch Planning, you will own the full commercial blueprint—from epidemiology and patient‑flow insights to pricing scenarios and supply considerations—while working hand‑in‑hand with market access, HEOR, finance, and product development. The role demands a rare mix of quantitative rigor and cross‑functional influence, translating complex health‑system dynamics into clear launch sequencing recommendations. Candidates should be comfortable steering budget discussions, building business cases, and presenting executive‑level recommendations that balance risk and opportunity across diverse markets. This is less a conventional marketing job and more a strategic command centre for a high‑stakes cardiovascular product launch.
Job Description
BGP Products Operations GmbH Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands ; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach , and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world . The Role & W hat Y ou W ill B e D oing Every day, we rise to the challenge to make a difference , and here’s how the Director, Global Commercial Strategy & Launch Planning role will make an impact: Develop and maintain the long-range commercial plan for Selatogrel, integrating patient-flow insights, epidemiology, market sizing, pricing and access assumptions, supply considerations, and investment needs. Design scalable go-to-market models and launch sequencing recommendations that reflect market opportunity, healthcare system dynamics, regulatory, access, supply, and market readiness requirements. Partner with Global Market Access and HEOR to ensure payer value strategy, pricing scenarios, economic models, Global Value Dossier, payer communications, and access insights are translated into brand strategy, launch planning, and affiliate planning tools. Manage the global commercial budget in partnership with Finance, ensuring investment priorities, resource allocation, and budget phasing align with strategic objectives and launch readiness needs. Lead strategic workstreams, business case development, and scenario planning, translating assumptions, risks, trade-offs, investment implications, and business impact into clear executive-level recommendations. Develop, track, assess, and align the organization around key launch performance metrics. Provide commercial input into Strategic Lifecycle Plans for the cardiology portfolio and pipeline, while partnering with New Product Planning and Business Development to identify future internal and external growth opportunities, where relevant. About Y our S kills & E xperience For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills , and experiences: Bachelor’s degree in Life Sciences, Business, or related field required; advanced degree such as MBA, MSc, PharmD, or equivalent preferred. Minimum 10 years of pharmaceutical or biotech commercial experience, including global or regional leadership roles. Minimum 5 years of experience in new product planning, portfolio strategy, commercial strategy, launch planning, or a related role, with demonstrated ability to partner cross-functionally, shape strategic plans, and prepare markets for commercialization. Experience developing, integrating, or pressure-testing business cases, forecasts, investment scenarios, country plans, launch assumptions, and launch readiness frameworks. Strong understanding of how pricing, reimbursement, affordability, healthcare system dynamics, and country execution realities shape commercial strategy. Strong business acumen, financial management, resource prioritization, and executive communication. Experience working in complex matrix organizations and influencing cross-functional stakeholders without direct authority. High standard of integrity and commitment to compliance and ethical conduct. Fluent in English; additional languages a plus. Willingness to travel internationally, approximately 20–30%. Strategic and analytical, with strong commercial architecture skills and the ability to simplify complexity into clear choices. Enterprise-minded, balancing global strategy with country-level impact, execution realities, and business priorities. Pragmatic, structured, and outcome-oriented, with the ability to establish new ways of working and translate strategy into execution. Collaborative and influential, with the confidence to pressure-test assumptions, constructively challenge stakeholders, and align teams without direct authority. Independent and hands-on, with the ability to drive progress in a fast-moving environment.
How to Stand Out
- Highlight specific launch planning projects you’ve led, including the tools and frameworks used, in your resume and interview.
- Prepare a brief case study that demonstrates how you integrated pricing, reimbursement, and supply data into a commercial strategy.
- Showcase your ability to communicate with senior executives by practicing concise, data‑driven presentations.
- Emphasize remote‑work competencies: collaboration platforms, self‑management, and cross‑time‑zone coordination.
- Research Viatris’ cardiology portfolio and be ready to discuss how Selatogrel fits within their broader therapeutic strategy.
- During salary discussions, reference the seniority of the role and typical market benchmarks for global commercial directors in pharma.
- Watch for red flags such as unclear reporting lines or unrealistic budget authority; ask clarifying questions in the interview.
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