Field Marketing Manager

ABOUT US Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving. Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do. The ideal candidate for Virtuous embodies our values by: - Asking questions with a spirit of curiosity - Giving feedback freely with candor & grace, welcoming it in return - Displaying a passion for philanthropy and technology - Serving with joy. Everyone is willing to make the coffee!

• Celebrating the wins & milestones of others - Assuming good intent & demonstrating trust in others - Pursuing relationships with people different from themselves & creates space to be human Find our core values & more here https://virtuous.org/company/about/. POSITION SUMMARY Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events.

• Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
• Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
• Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
• Develop event plans, budgets, timelines, and success metrics for each field initiative.
• Execution & Logistics - Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
• Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
• Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
• Lead Generation & Pipeline Acceleration - Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
• Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
• Develop playbooks to continually improve field performance and increase conversions.
• Collaboration & Enablement - Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
• Provide sales with the right tools, messaging, and collateral to engage prospects at events.
• Partner with marketing to deliver compelling stories and showcase product differentiation on-site.

• Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
• Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
• Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com http://Monday.com.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
• Experience supporting sales teams with pipeline-driving field marketing initiatives.
• Bachelor’s degree in marketing, communications, business, or related field.
• Bonus: Familiarity with the nonprofit sector and/or fundraising technology.

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well) - We pride ourselves on Community and host exciting company outings and events.

• Highlight specific events you’ve planned in your resume; include metrics like attendee count or lead volume without fabricating exact numbers.
• Prepare a short case study showing how you used HubSpot and Excel together to track event ROI.
• During interviews, discuss how you’d tailor an activation to reflect Virtuous’ generosity mission.
• Bring examples of creative booth designs or interactive experiences you’ve overseen.
• Ask about the handoff process to sales; showing interest in post‑event follow‑up signals strategic thinking.
• Negotiate remote‑work support (home‑office stipend, internet subsidy) early if it’s not listed.
• Watch for vague language around travel expectations; clarify the typical frequency and duration of trips.