Fully Remote - D2C Marketing & Creative Manager
Job Description
Job Description
- --------------
Venty is a fast-growing consumer products brand focused on creating innovative, highly designed products that improve everyday life. We're looking for an unusually versatile marketer who can help lead the next stage of the brand.
This is not a traditional marketing management position.
We're not looking for someone who only creates strategies, manages agencies, or delegates projects. We're also not looking for someone who is primarily a graphic designer.
We're looking for someone who can think at a senior level and execute at a high level.
You should be equally comfortable developing a marketing strategy, improving a product page in Figma, building an email campaign in Klaviyo, reviewing video creative, launching an affiliate initiative, analyzing conversion data, and jumping directly into a project when something needs to get done.
What You'll Own
You will work directly with the founder and oversee several major areas of Venty's marketing.
Website, UI/UX \& Conversion
Continuously improve Venty's Shopify website and product pages Develop landing pages for new products, campaigns and promotions Identify opportunities to increase conversion rate, AOV and customer trust Create wireframes and designs in Figma Analyze how customers interact with the site and make improvements based on data Work directly with developers when development is required Be capable of making many design and content changes yourself rather than relying on an outside agency
Email \& Lifecycle Marketing
Own the overall Klaviyo strategy
Develop promotional campaigns, launches, flows and customer journeys
Write or refine email concepts, messaging and offers
Design emails when necessary
Analyze performance and continually improve revenue from the channel
Identify opportunities across abandoned cart, post-purchase, winback, cross-sell, upsell and customer retention Creative \& Video Marketing
Develop new advertising concepts and creative angles
Turn marketing ideas into clear briefs, scripts, storyboards and finished creative
Work with designers, editors, creators and videographers
Personally make or modify creative when speed requires it
Understand what makes short-form video and paid social creative perform
Review performance data and turn winning concepts into additional variations
Help maintain a premium and consistent Venty brand across all marketing Affiliate \& Partnership Marketing
Develop and grow Venty's affiliate program
Identify creators, publishers, reviewers and potential partners
Develop offers and campaigns designed to increase affiliate participation
Manage outreach and ongoing affiliate relationships
Track performance and identify opportunities to scale the channel Marketing Strategy \& Execution
Help develop Venty's overall marketing calendar
Plan product launches and major promotional campaigns
Identify new opportunities for customer acquisition and retention
Coordinate projects across designers, developers, videographers and other freelancers
Establish priorities and make sure projects actually get completed
Analyze results and quickly adjust when something isn't working The Person We're Looking For The ideal candidate has approximately 5--10 years of digital/e-commerce marketing experience and has spent significant time actually doing the work---not just managing people who do it. You should have strong experience with several of the following:
Shopify
Figma
Klaviyo
UI/UX and conversion optimization
E-commerce
Email marketing
Landing page design
Creative strategy
Meta/TikTok advertising creative
Video editing or video production
Affiliate marketing
Copywriting
Google Analytics and marketing analytics
Product launches
Consumer brands You don't need to be the world's best specialist in every one of these areas. You do need to understand them well enough to recognize excellent work, direct others effectively, and find people you can oversee in all of these areas. Compensation $4k - $6k USD per month Plus performance-based bonus
- Must be native English speaker and have previence experience in D2C
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.