Growth Marketing Associate

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE GROWTH MARKETING TEAM The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and consumers on Thumbtack via SEO, SEM, paid acquisition, and customer engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts. ABOUT THE ROLE We are looking for a Marketing Ops Associate who is excited to build out impactful marketing campaigns while developing their technical skills in working with automated marketing tools. As part of the Growth Marketing team, you'll be centrally involved in engagement and sales marketing operations – focused on implementation and execution of email, push and in-app campaigns. Our team's scope is increasing this year as we start to support the full integrated marketing team so we expect there may be opportunities for this role to take on tasks outside of what is directly described below. We are looking for someone eager to help design, build, and operate world-class marketing programs. WHAT YOU’LL DO - Build and execute marketing campaigns across email, push, in-app messaging, and other marketing channels - Run A/B tests across campaigns to identify key levers of growth that we can scale across the program - Help report on the impact of engagement programs, using learnings to iterate and make improvements - Enforce marketing messaging best practices across all channels - Work closely with Creative team to ensure alignment on creative vision and voice across all marketing messaging touchpoints - Constantly optimize our marketing operations processes for more efficient and seamless campaign deployment IN ORDER TO BE SUCCESSFUL, YOU MUST BRING - 1-3+ years of marketing experience, preferably in lifecycle/engagement marketing or marketing ops - Experience working with ESPs and/or a marketing/engagement automation tool (Iterable or Pardot experience a plus) - Ability to pick up new processes and technologies quickly - Excellent project management and communication skills - Precise attention to detail Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy https://www.thumbtack.com/job-applicant-privacy-policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes. https://careers.thumbtack.com/recruiting-scams

• Highlight any experience you have with Iterable, Pardot, or similar ESPs in your resume and cover letter.
• Include a short portfolio or case study that shows a campaign you built, the A/B test you ran, and the results you achieved.
• Practice explaining complex performance metrics in plain language; interviewers will probe your analytical communication skills.
• Emphasize your Excel tricks (pivot tables, VLOOKUP/INDEX‑MATCH, data visualisation) during technical screens.
• Research Thumbtack’s product offering and think of a realistic in‑app messaging idea to discuss in the interview.
• When salary is discussed, focus on total compensation (equity, benefits, remote stipend) rather than a specific figure.
• Watch for vague answers about reporting cadence or team structure; clear expectations indicate a well‑organized environment.