GTM Engineer

WHO WE ARE Vultr is on a mission to make high-performance cloud infrastructure easy to use, affordable, and locally accessible for enterprises and AI innovators around the world. With 33 global cloud data center locations, Vultr is trusted by hundreds of thousands of active customers across 185 countries for its flexible, scalable, global Cloud Compute, Cloud GPU, Bare Metal, and Cloud Storage solutions. In December 2024 Vultr announced an equity financing at a $3.5 billion valuation. Founded by David Aninowsky and self-funded for over a decade, Vultr has grown to become the world’s largest privately-held cloud infrastructure company. Vultr Cares - 100% company-paid insurance premiums for employee medical, dental and vision plans.

• 401(k) plan that matches 100% up to 4%, with immediate vesting - Professional Development Reimbursement of $2,500 each year - 11 Holidays + Paid Time Off Accrual + Rollover Plan - Commitment matters to Vultr!

• Build and maintain audience architecture: Manage segmentation, targeting, and campaign design using Clay, ZoomInfo, CRM queries, and web scraping to create accurate and scalable targeting segments for both GPU and CPU motions.
• Engineer automated GTM workflows: Build and deploy automated workflows using Clay, Make.com http://Make.com, and n8n to streamline audience building, enrichment, lead routing, and scoring — integrating APIs across Salesforce, LinkedIn, ZoomInfo, and other GTM tools.
• Write the copy that powers AI-generated outbound: Craft the base-layer sales emails, launch messaging, and outbound frameworks that AI personalization is built on — including positioning, hooks, and CTAs across segmentation variants and multi-touch sequences.
• Maintain data quality and lead flow: Monitor and troubleshoot lead routing, enrichment syncs, and campaign data flow across Salesforce, Marketo, and enrichment systems.

• Activate signal-driven targeting: Leverage intent and signal data from 6sense, ZoomInfo, and HG Insights within Clay to identify and prioritize high-potential accounts. Continuously refine ICP definitions and lead scoring models using real-time engagement data.
• Own attribution and pipeline reporting: Build and maintain standardized dashboards and reports segmented by campaign, channel, and opportunity.

• Align with sales on outbound execution: Partner with SDR and Sales Ops teams to deliver campaigns through Salesloft and ensure adoption, consistency, and alignment across the outbound workflow.
• Evaluate and implement emerging GTM tools: Research and assess new GTM and AI automation tools to improve outbound efficiency, personalization, and data accuracy — deploy AI-driven workflows that surface priority accounts and automate rep alerts.
• Document and scale everything you build: Develop and maintain playbooks, runbooks, and process maps to ensure workflows are repeatable, scalable, and transferable across the team.

• Proven success executing and optimizing demand generation and ABM programs across channels.
• Core platform experience: Salesforce, Clay, Make.com http://Make.com, n8n; outbound platforms including Instantly, Smartlead, Lemlist, Salesloft, Outreach; paid channels including LinkedIn Ads and Meta Ads.
• Data flow & attribution: Strong understanding of routing logic and attribution modeling in CRM-centric environments.
• B2B sales copywriting: Ability to write clear, compelling outbound email frameworks — hooks, positioning, CTAs, launch messaging — that serve as the foundation for AI-assisted personalization.

• Builder mentality: Bias for action, curiosity for new tools, and a love for clean, scalable systems.
• AI & GTM experimentation: A passion for automation and experimentation — leveraging AI and data to make campaigns smarter, faster, and more impactful Compensation $120,000 - $140,000 Final compensation will vary depending on years of experience, background/skill set, location, and applicable laws INCLUSION & PRIVACY We are an equal opportunity employer and are committed to creating an inclusive environment for all employees.

• Highlight concrete examples of GTM workflows you built in Clay, Make.com, or n8n; include screenshots or a short video walkthrough.
• Tailor your cover letter to show how your copywriting has driven outbound response rates, especially for tech or cloud products.
• Prepare a brief case study on a multi‑channel campaign you owned, detailing audience segmentation, tools used, and measurable outcomes.
• Demonstrate familiarity with both Meta Ads and LinkedIn Ads by sharing recent campaign structures or performance metrics.
• Ask interviewers about the current data‑quality challenges they face; showing curiosity signals you can hit the ground running.
• When discussing compensation, reference the full benefits package (remote stipend, development budget, 401k match) rather than salary alone.
• Be ready to walk through how you’d integrate intent‑signal data from 6sense or ZoomInfo into a Clay‑driven audience workflow.