Head of Brand Creative

Phantom https://phantom.com is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. RESPONSIBILITIES As the Head of Brand Creative, you will be the steward of Phantom’s visual identity and storytelling. You’ll set the creative design vision and standards that bring our mission to life across go-to-market campaigns, social, partnerships and more. Leading a team of talented brand and motion designers, you’ll inspire and mentor them to execute at the highest level while maintaining consistency, clarity, and originality. This role is ideal for a creative design leader who thrives at the intersection of brand, culture, and consumer products.

• Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space.
• Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development.
• Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels.
• Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications.
• Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights.
• Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience.
• Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.

• A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design.
• Proven experience managing and scaling high-performing creative teams.
• Expertise across design disciplines such as visual, brand and motion.
• Strong grasp of cultural trends, with the ability to translate them into brand-relevant creative.
• Excellent communication and presentation skills, you can inspire both your team and executive stakeholders.
• Comfortable working in a fast-paced, high-growth environment with shifting priorities.

• First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.
• Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer.

• We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.

• Build a data‑driven brand case study: use Excel to clean, analyze, and visualize key metrics (e.g., CAC, LTV, brand lift, A/B test results) from a past campaign, then embed the spreadsheet (or screenshots) in your portfolio with clear insights and how they informed creative direction. Phantom’s focus on “speed and control” means interviewers will expect you to justify creative decisions with hard numbers.
• Showcase crypto‑aware storytelling: create a mock brand refresh for Phantom that translates “crypto‑powered finance” into everyday language. Include mood boards, UI mockups, and a short video (≤30 sec) that demonstrates how the design simplifies complex finance concepts. Highlight how the visual language aligns with Phantom’s top‑ranking Google Play presence and its 20 M+ community.
• Demonstrate remote collaboration chops: in your application, link a live Google Sheet that tracks a multi‑disciplinary campaign timeline (design, product, growth). Include comment threads, version history, and a brief paragraph explaining how you kept stakeholders aligned across time zones—Phantom’s fully remote team will test for this capability.
• Prepare for the “brand impact calculator” interview exercise: anticipate a live Excel exercise where you’ll model the ROI of a brand lift initiative (e.g., influencer partnership). Pre‑build a reusable template that calculates projected impressions, conversion rates, and incremental revenue; practice explaining each formula in plain language.
• Research Phantom’s compensation bands (Glassdoor, Levels.fyi) and align your ask with market data for senior creative leadership in fintech. When negotiating, reference your quantified brand ROI (e.g., “previous campaign delivered 2.3× CAC payback in 6 months”) to justify a higher base or performance‑based equity component.