Head of Marketing Operations
WFA Digital Insight
The Head of Marketing Operations role at Stripe stands out for its critical impact on the company's growth. As a leader of a global team, you'll set the direction for marketing operations, solving complex operational challenges and developing managers. What makes this role unique is the opportunity to partner with various teams, including Demand Generation Systems, to build and improve technology for digital marketing campaigns and sales development. Candidates should be prepared to drive excellence in operations and systems, ensuring reliable and scalable infrastructure for marketing and sales teams.
Job Description
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The Marketing Operations team drives excellence across the shared infrastructure that the marketing and sales development teams depend on: lead routing and lead management, prospect data, campaign production, marketing systems, and sales development systems. The infrastructure covers three vertical channel groups: inbound and outbound sales, digital marketing, and in-person events. We ensure that the underlying operations and systems are reliable, scalable, and well-maintained. In close partnership with Demand Generation Systems, Marketing Operations enables global and region marketers and Sales Development Representatives to focus on driving revenue rather than wrestling with operations and systems.
What you’ll do
We are looking for a Head of Marketing Operations to lead a critical team to help power Stripe's growth. You will set the direction of marketing operations, solve time-sensitive and complex operational and systems challenges, and develop managers and individual contributors. You will be an indispensable partner to peers in Marketing, Sales Development, Product Management, Engineering, Analytics, and Data Science. You will be directly responsible for a global marketing operations team of 15-20, in addition to 25-30 production specialists with a dotted-line reporting relationship.
Responsibilities
- Drive excellence in the operations and systems that support inbound and outbound sales, digital marketing channels, and in-person events
- Partner with Demand Generation Systems to build, buy, improve, and support the technology for digital marketing campaigns, in-person events, and sales development
- Ensure that we accurately route and progress leads to match sales coverage decisions, demand marketing strategies, and agreed upon timelines
- Ensure that we generate and maintain sufficient account coverage and quality of sales contacts and marketing database subscribers for sales and marketing outreach
- Ensure that we produce digital marketing campaigns with velocity and at the highest quality
- Serve as the senior marketing operations voice in cross-functional workstreams with Sales Development, Sales Operations, Revenue, and Regional Marketing teams
- Build, develop, and retain a high-performing marketing operations team
- Set strategic direction, objectives, and key results for the Marketing Operations organization, aligned to broader marketing and Stripe-wide objectives and key results
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 10+ years of experience in B2B marketing or revenue operations and working directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
- 5+ years of direct people management experience, including managing managers and building teams of 10+ people; experience managing distributed and global teams
- 3+ years of working in a global B2B company with hundreds of marketers and sales development representatives
- Demonstrated ability to design and scale operations organizations, including structuring teams and managing through ambiguity
- Experience leading programs across multiple functional areas simultaneously
- Track record of driving measurable improvements in B2B marketing operations
- Strong cross-functional influence and ability to drive alignment at senior levels across Sales Development, Sales Operations, Revenue, and Regional Marketing
- Strong analytical skills, including the ability to use data to diagnose operational problems, set targets, and evaluate program outcomes
- Ability to build working prototypes and demos with AI to solve marketing operations challenges
- Prior responsibility for launching AI solutions to sales development or marketing teams
Preferred qualifications
- 15+ years of experience in B2B marketing or revenue operations and working directly on an enterprise marketing technology stack (Marketing Automation Platform, CRM, sales engagement, company and contact data, etc.)
- 10+ years of direct people management experience, including managing managers and building teams of 10+ people; experience managing distributed and global teams
- 5+ years of working in a global B2B company with hundreds of marketers and sales development representatives
How to Stand Out
- When applying, make sure to highlight your experience with marketing operations tools and technologies, particularly Excel.
- Showcase your ability to lead and manage global teams, including managing managers and building high-performing teams.
- Be prepared to discuss your experience with data analysis and visualization, as well as your knowledge of sales and marketing processes and systems.
- Emphasize your strong analytical and problem-solving skills, as well as your excellent communication and leadership skills.
- Research Stripe's marketing operations team and be prepared to discuss how you can contribute to the team's success.
- Be prepared to provide specific examples of your experience with marketing automation platforms, CRM, sales engagement, and company and contact data.
- Consider creating a portfolio that showcases your marketing operations experience and skills, including any relevant certifications or training.
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