Health Coach (West Coast)
WFA Digital Insight
WellTheory’s Health Coach position is a rare blend of clinical rigor and startup agility. The role centers on applying motivational interviewing—not just theory, but practiced techniques—to guide members through the often confusing autoimmune journey. You’ll be part of a small, remote‑first team that expects you to own client outcomes while collaborating with dietitians and clinicians. The emphasis on behavior‑change frameworks like SMART goals and stage‑of‑change assessments signals a commitment to sustainable health transformations, not quick fixes. Candidates should be comfortable with ambiguity, ready to shape processes, and eager to integrate holistic health perspectives into a digital care model.
Job Description
THE ROLE WellTheory is expanding our Health Coaching team. In this role, you’ll partner with us to deliver our proprietary care program to members. This is a full-time role with benefits, working Monday - Friday 10a-6p PST. ABOUT YOU - 2-3 years of experience working as a health coach, ideally working with autoimmune patients - NBC-HWC Board Certified (required) - Health coaching certification from an accredited, NBC-HWC-approved training program - Client-centric. You care about client needs and will advocate for what's in their best interests.
- Motivational interviewing expert. You have deep, hands-on experience applying motivational interviewing with clients—not just familiarity with the concept—and know how to use it to uncover ambivalence, build intrinsic motivation, and guide clients toward meaningful, lasting change.
- Behavior change expert.
Qualifications
- Familiarity with autoimmune disease preferred - Experience working at other digital health companies preferred - Thrives in ambiguity. You aren't afraid of navigating unfamiliar territory and find that you do your best work in new environments. WHO WE’RE LOOKING FOR You'll thrive in this role if you: - Are passionate about reversing the autoimmune epidemic and helping people live healthier lives through sustainable behavior change - Have experience delivering care that goes beyond traditional approaches, focusing on whole-body health and root-cause thinking - Are curious, open to growth, and able to provide and receive feedback constructively - Are excited to work in an innovative startup environment with autonomy and creativity - Have a passion for holistic health and are comfortable supporting members alongside our nutrition team - Are familiar with the autoimmune journey and can help members navigate their care through building self-advocacy tools - Have a growth-oriented mindset, with curiosity to learn and adapt in a rapidly evolving field YOU MIGHT NOT ENJOY WORKING WITH US IF YOU: - Like working in a more established, structured environment.
Location
Remote - Monday - Friday 10a-6p PST - Role type: Full time Starting salaries based on experience (rrequires active NBC-HWC or equivalent board certification): $64k - $73k - Additional equity compensation - Comprehensive benefits package: - Flexible time off policy, 9 paid holidays, and a 9-day full office closure at the end of the year - Health, dental, and vision insurance; health FSA; 401k - Home office stipend and professional development opportunities - Regular team events and off-sites At WellTheory, we're committed to building a diverse, inclusive, and authentic team — so if you're excited about this role but your experience doesn't check every box, we encourage you to apply anyway. You might be exactly who we're looking for. WellTheory is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you require accommodations at any stage of our hiring process, please reach out to our hiring team. We're happy to work with you.How to Stand Out
- Highlight your NBC‑HWC certification and any specific autoimmune coaching cases in your resume.
- Prepare a short demo where you walk through a motivational interviewing scenario; interviewers often ask for a live example.
- Showcase familiarity with digital health platforms by mentioning tools like EMR systems, telehealth software, or habit‑tracking apps.
- Emphasize remote‑work discipline: cite your home office setup, time‑zone alignment, and communication habits.
- When discussing past outcomes, focus on behavior‑change metrics (e.g., goal attainment rates) rather than generic percentages.
- Ask about the team’s coaching framework and training pipeline; it signals genuine interest in growth and alignment.
- Be ready to discuss how you handle ambiguity and create structure where processes are still evolving.
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