Senior Manager, Product Marketing

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a.

• we invite you to be part of the solution!

Location

• GTM strategy and Launch Tiers Set the GTM strategy for how we take our portfolio to market - covering launch prioritisation, channel strategy and the motions to drive adoption and expansion.

• Market & Competitive Intelligence Maintain a clear, current view of the competitive landscape, category evolutions, analyst opinions and buyer behaviour. Track win/loss by competitor and route actionable intelligence across the business.

• Narrative Development Provide the messaging foundation for CEO keynotes, major event by owning the story to author how SoSafe represents its portfolio. Ensure any analyst positioning (incl narrative inputs, messaging alignment) supports evolving category definitions and criteria therein.

• Team Management Manage and develop two Sr PMM by setting clear expectations on what great looks like on launch execution, segmented messaging and commercial impact. Create clarity and structure so the team can move fast (operating rhythms, ownership, feedback loops) and make performance visible.

• Own the master messaging framework through the customers’ view: situation, problem, solution, differentiation using direct language (not technical jargon).
• Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow..
• Own the company and elevator pitch; ensure consistent use across events, sales, and partner conversations & segment narratives align underneath this GTM Strategy & Launch Governance - Own the GTM planning calendar as a commercial asset; connecting product roadmap milestones to pipeline moments, campaign windows, and field readiness cycles so launches land when they have maximum commercial impact - Define and maintain tiered launch framework - criteria, commercial standards and cross-functional ownership and quality gates - Personally deliver and co-ordinate best-in-class experience for Flagship Tier 1 releases; positioning, GTM strategy, enablement and post-launch commercial review - Negotiate tier assignments and launch dates with Product Management via quarterly planning cadence, drive adherence to framework where pressure exists to over-tier a release Market & Competitive Intelligence - Monitor competitive releases, messaging shifts and maintain competitive intelligence framework and ensure it stays current (battlecards, positioning updates, objection handling) incl win/loss by competitor - Monitor analyst coverage and category signals; translate into messaging and positioning implications within 48h of material developments - Bring buyer and market insight into planning cycles, messaging reviews and product roadmap discussions People & Cross-Functional Leadership - Set clear goals & expectations for Sr PMMs, run regular 1:1s with coaching focus, addressing any performance gaps early with clarity and care via measurable development plans - Build the operating model for PMM: ownership, quality standards, feedback loops for messaging and launch impact - Identity and remove blockers that prevent the team from focusing on high-impact work Experience & Requirements - 8+ years in B2B SaaS with experience owning positioning, messaging and GTM strategy - 2 + years of management experience - Experience in building portfolio level messaging not just individual products - Has designed and run launch programs with commercial accountability and tiered execution - Managed at least 2 DR, comfortable with performance conversation and development coaching Cross-functional leadership skills to align Sales, Marketing, Product, CS behind GTM plans - AI improvements to productivity and team functionality Preferred - Familiarity with CyberSecurity, CISO buyer, and associated professional identity - Has worked on positioning for emerging category, not just established products What we offer - Work/Life balance: Flexible hours, 33 vacation days, and parental leave support - Wellbeing and financial support: Access to Open Up, Corporate Discounts, Wellbeing & Fitness Benefits - Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups - And the list goes on: Tech equipment, referral bonuses, an individual development budget, dog-friendly HQ Perks and benefits listed above are for full-time employees and may vary slightly by office location.

• Showcase GTM expertise with concrete launch metrics (e.g., 30% YoY pipeline growth, 45% adoption within 3 months) in a one‑page case study that mirrors SoSafe’s platform rollout.
• Prepare a 2‑slide positioning deck for SoSafe’s “human risk management” platform, including a competitive matrix, market size of European cyber‑risk spend, and a clear category‑defining point‑of‑view.
• Highlight mastery of remote collaboration tools (Miro, Notion, Asana, Slack, Zoom) by describing a recent cross‑functional launch you coordinated entirely online, emphasizing communication cadence and documentation practices.
• Include a portfolio sample of a release‑ranking framework you built (criteria, scoring sheet, decision flow); annotate the impact it had on go‑to‑market prioritization and time‑to‑market.
• In the interview, reference current EU regulations (GDPR, NIS2) and recent cyber‑crime cost trends to demonstrate deep market insight and how they shape SoSafe’s messaging strategy.
• For salary negotiation, cite German remote Product Marketing Manager benchmarks (€80‑100 k base + 10‑15 % variable) and propose performance‑based bonuses tied to launch KPIs you’ll own (e.g., target ARR lift, churn reduction).